In September this year, Brilliance Jinbei Automobile Co., Ltd. will usher in a historic moment --- the 500,000th Gold Cup series of products off the production line. At the same time, Brilliance Jinbei has also launched a strategic adjustment program in the light passenger sector. The Jinbei brand will be re-integrated, changing the situation of a brand from Jinwan Haishi commercial vehicle from 70,000 yuan low-end products to 240,000 yuan high-end products, integrating into high-end Jincaige Ruisi, Golden Cup, and low-end passenger and cargo are all three sub-brands of Jinbei Sea Lions, and they mainly focus on different market segments. According to Zheng Yu, vice president of Brilliance Jinbei, in order to celebrate the 500,000th product of the Gold Cup, Brilliance Jinbei is currently planning the launch of the Gold Cup Grace S series. Zheng Yu said that although the auto market slid to a low point in the previous period, the Brilliance Jinbei still maintained a good growth trend in the light passenger market. In the first half of the year, the sales volume reached 33,000 units, and it still managed to hold half of the light passenger market. After more than a decade of development, Brilliance Jinbei has grown into an important member of the Chinese automobile industry. As the only Jinbei series product that adopts Toyota technology, molds and Toyota management methods, it currently has 3 series and nearly 20 varieties, which can meet different levels of consumer demand. The market share has been in the national light bus market for 7 consecutive years. Topped the list. In 2003, the sales volume of Jinbei series light passenger vehicles exceeded 74,000 units, accounting for 50% of the market in the same category. Su Qiang, chairman of Brilliance Jinbei, said that Brilliance has grown into a passenger vehicle and commercial vehicle supporting each other, independent brands and joint-venture brands "walking on two legs", and has the "sustainable development" of independent research and development capabilities of the market, international Automotive companies. The next step Brilliance Jinbei will operate in accordance with the established strategy and operating methods, and will unswervingly complete three tasks: let the Jinbei brand become the leader of China's commercial vehicle market, let the Chinese car become an important participant in the Chinese car market, let Brilliance become A qualified partner of an internationally renowned car company. Creating an independent brand is a difficult and lengthy process, and Brilliance will continue down the road. (Jingyao)
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