Analysis of the reasons for the lack of security of LED lighting channel agents

LED lighting has come, many channels of agents in the business process are heart-wrenching, extremely lack of security. They are worried that the manufacturers will suddenly run, worrying about the price loss of the products, worrying that the manufacturers suddenly change agents, and more worried that the manufacturers have developed an agent to fight the price. Since there is no effective protection from the manufacturers, the channel providers can only seek self-protection and require protective cooperation policies from the manufacturers, such as distribution, quality assurance, price adjustment, and receipt. There are many reasons why channel agents lack security. The main reasons are as follows:
First, the business types of both vendors are misplaced. For example, the circulation-type products are looking for engineering-type channel partners to cooperate; the engineering-type products are looking for wholesale channels to sell. The product category of all categories and full specifications, originally needed to find a channel with strong integrated business, but found a channel with only a single business. In order to have some LED lighting products with brand phase, the channel operators also chose to cooperate with manufacturers whose own advantageous business is not in place, but did not realize that their business transformation is difficult. All these mismatched factors will directly cause sales to be difficult to meet the standards, the cooperation between the two parties is not smooth, and the phenomenon of changing agents and multi-agents is very easy to appear.
Second, the resources and support of both sides are insufficient. Channel dealers now exclusively operate a brand of LED lighting products, and their hearts are consciously lacking in protection. They will win a lot of LED brands and implement multi-brand distribution. This behavior of the channel quotient makes the resources and manpower ineffective. It is ostensibly not to put all the eggs in one basket, but in the end it is possible that every basket will be beaten. And many manufacturers are only paying attention to the goods, but there is no other resources to invest and support. Channel dealers and manufacturers have not put into the market to cultivate, the terminal is slow to go, once the products of the new program on the market come out, the goods of the manufacturers and merchants warehouses are lost by half.
Third, the marketing objectives and ideas of both vendors are inconsistent. Can the manufacturers agree on marketing targets such as regional coverage, market depth, network type, number of outlets, and sales indicators? Can the manufacturers agree on marketing ideas such as market development order, business type combination, and action time schedule? The goal is consistent and the same line of thinking, in order to make the marketing actions of both sides of the manufacturer consistent and effective, the two sides can fight in the regional market and play the advantage of 12.
To sum up, only the business types of the two manufacturers are aligned, the goals and objectives are the same, and the necessary resources are invested together to make the market bigger and the manufacturers can obtain a sense of security in the market they have created.

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