Brand image is of vital importance to any business. For auto parts companies, what does brand building mean? At the awarding ceremony for the annual China Truck and Light Passenger Vehicle Selection Awards 2014, the reporter interviewed Feng Baochun, deputy general manager of Shandong Linglong Tire Co., Ltd. (hereinafter referred to as Linglong Tire) marketing company. He told reporters about the exquisite tires' view on the brand value and the development direction of auto parts companies under the current micro-growth of the auto industry.
Delicate tires
When talking about the reason why he will be sponsoring the annual truck model selection in China for many years, Feng Baochun said that the development of tire products is inseparable from the development of vehicles. The tires are used as components that are directly related to driving safety. Delicate tires are very concerned about consumers. The use experience, and the user experience of commercial vehicles is even more important. This is one of the reasons why Linglong Tire is committed to the development of commercial vehicle tires for many years and supports the selection of China Trucks’ annual model year. "This is also one of the measures to promote the construction of the exquisite tire brand." Feng Baochun added.
When it comes to the development of commercial vehicles, whether it is a developed country or a developing country, its driving role in economic development is obvious to all. “In fact, it is not only commercial vehicles. The relationship between parts and vehicles is dependent on each other,†said Feng Baochun.
In recent years, vehicle manufacturers have accelerated technological innovation and people have paid more attention to energy conservation and emission reduction. Feng Baochun said that upgrading the technology is not only the responsibility of the vehicle company, but also the responsibility of the component company. “As far as our tire companies are concerned, the impact of tire performance on vehicle fuel consumption is more than 15%,†Feng Baochun told reporters.
Energy saving and environmental protection are key words for exquisite tire product development in recent years. “We combine the technology of energy-saving and emission reduction of passenger car tires with commercial vehicle tires.†Feng Baochun said that optimization of the tire structure and reduction of the tire's resistance to rolling resistance are currently the main tasks for the research and development of exquisite tires in the field of commercial vehicle tires.
“By applying low rolling resistance tire technology, tire rolling resistance can be reduced by 30% and fuel consumption can be reduced by about 5%.†Feng Baochun said that the application of this technology has been recognized by Dongfeng Liuzhou Automobile and Shaanxi Automobile. He told reporters that applying the technology of passenger car tires to commercial vehicle tires will bring about more significant energy conservation, emission reduction and economic benefits. “More and more vehicle companies are realizing that tires play an important role in the performance of the entire vehicle. We are also working with a number of vehicle companies to develop technical cooperation in this area,†said Feng Baochun.
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