Beijing Auto Show Booth Highlights Car Character


Experts know that to see the auto show can not only stare at the car squatting, the car's carrier - a variety of booths in fact more worth seeing. Many world-renowned car manufacturers can build a stand that can be called a work of art. It is not only beautiful, but also of great ornamental value. It also has a deep brand culture. In addition to culture, spectators with a keen eye can see “strategic tactics” from the design and layout of the booths by automakers. This year and even within a few years, the ambitions of these multinational companies in China can be seen from their booths. Yesterday, the reporter carefully selected the most unique booth of this auto show in the exhibition hall of Renshan People's Sea to carry out reviews to readers. ▲ Mercedes-Benz booths have unique Mercedes-Benz booths. They are different from other brand booths. They use a three-tiered space design to build a formula track that cleverly connects the three exhibition spaces and showcases the cars to the audience on the track. The exhibition has no shortage of spare parts and a strong sense of space. It is the most recognized exhibition booth at this year's auto show. FAW booth national taste thick This booth uses the design of Chinese lanterns, the layout of the entire exhibition area is reasonable, and the audience can easily see each show car. The lanterns turn red, yellow and blue in order, allowing people to feel the warmth brought by national car brands as soon as they enter the area. Fuji booth sells well The Fuji brand is known for its racing. Subaru Subaru, which won multiple awards in the World Rally Championship, occupied most of the booths of the booth, apparently to convey a message to the audience: all the company's show cars have Rally championship car gene. ▲ Universal booth Suspense Three new models of Cadillac underwent debut at the auto show. The other two flagship concept cars also unveiled a mysterious veil at the auto show. This series of measures made the stand suspenseful. ▲ Guangben's stand close to the public's Guangben, which has made its name for the 1.3-litre Fit listing, gave its 1.3-liter Fit and the newly listed 1.5-litre Fit to its most prominent position, while the Accord with a relatively high price was I was left cold. The family car is the car that the audience pays most attention to. This initiative of Guang Ben has made many audiences feel warm. ▲ The Mitsubishi booth is full of vigor and vitality. Young and moving models happily leap on light steps. Under the stage, a dynamic Mitsubishi car is displayed in front of the audience. The entire exhibition area is bright and vibrant. Among them, the Mitsubishi ECLIPSE sports car and the upcoming GRRNDIS add a lot of highlights to the booth. ▲ Audi booth is simple and concise Audi's booth design can be described as well-intentioned. Audi's booth is particularly concise compared to the complex scenes of other branded booths. Audi's intention is to fully reflect the characteristics of the participating cars through this simple design. It is also Audi's consistent policy to speak in a car. Simplicity does not mean simplicity. ▲The Ford booth's over 30 large-scale display screens form the background wall of the booth. Continually changing images directly hit the audience's eyes. The blue light is confusing. The whole layout makes it easy to create associations.

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