Wang Fengying, current general manager of Great Wall Motor Co., Ltd. The beautiful appearance reveals skill and dexterity. Quick and quick, quick thinking, agile, revealing a professional manager's persistent pursuit of career, ideal, realm. She holds a master's degree in economics and has her own unique vision and understanding of the market. "Heilongjiang Outstanding Young Entrepreneurs", "Chinese Marketing People" Jinding Award "Outstanding Marketing General Manager Award" and many other garlands, did not annihilate the unique temperament of this woman. Unintentionally, the reporter was informed of this news: The Great Wall has to take 5 billion yuan for passenger cars. In the recent sluggish and confusing situation of the auto market, it is not only exciting but also shocking to hear such a news. As a start-up company based on pickups and economical SUVs, why does the Great Wall have so much strength and capacity to use cars? Is this news true or false? How much moisture does it have? Is it true or deliberately hype? In the past week, with heavy rain, the reporter made a special trip to Great Wall Motor Co., Ltd. and had a long conversation with General Motors General Manager Ms. Wang Fengying. When he arrived at the Great Wall Company, the reporter was informed that General Manager Wang was still on the board of directors. At this time, the time is less than 9:30 in the morning. Until nearly 11 o'clock, Wang always appeared. Before she sat down, she first gave the reporter a short-term plan for the investment and development of the Great Wall for the next four years. The reporter suspects that this is likely to be a publicly available document finalized by the board of directors just now. This plan made reporters even more shocked: In the next four years, the total investment of the entire series of passenger vehicles in the Great Wall of Gansu is not the legendary 5 billion yuan, but 10 billion yuan! 10 billion yuan to build China's private car carrier Great Wall Motor's overall development plan for the next four years, involving production facilities, vehicles, parts and technology development and other four aspects, with a total investment of about 10 billion yuan. These include the K-series new production base with an annual production capacity of 100,000 units expected to be put into production in October this year; 200,000 million investment-carrying projects with international advanced level; and a production of one before 2008 A small-displacement, economical family car project with a design capacity of 200,000 vehicles and an investment of approximately RMB 3 billion; a component project for the production and development of key components including engines, transmissions, and front and rear axles in Baoding. The total number of projects The investment amount is also about 3 billion yuan. According to this plan, by the year 2008, Great Wall Motor will form a multi-variety and diversified structure in the vehicle products. The product categories will include pickup trucks, SUVs, MPVs, and small family vehicles. Among them, there are four series of pickups, five product platforms for SUVs, three products for MPVs, and three series for small family vehicles. The total vehicle production capacity will reach 600,000 vehicles. According to Wang Fengying, the first-phase construction project with the 100,000-unit K-series base as its core has been completed and equipment installation is currently underway. As part of the second phase of the industrial park is under construction, this project is a joint venture and cooperation with a number of domestic parts and components companies. The third-phase project centered on passenger vehicle production bases has also broken ground last month and will be completed by the end of 2005 and put into operation in the first half of 2006. “At that time, there will be three passenger car products being produced at this base, and product development will be in progress. This will mainly produce MPV models, and at the same time establish a product platform shared with cars.†Wang Fengying further explained. Obviously, she is telling reporters that the Great Wall is not talking on paper, nor is it making gimmicks. It is actually ahead of schedule and behind the scenes. The plan has already been implemented in an orderly manner. It is indeed a very grand and exciting huge investment plan to invest huge amounts of money wherever it invests in 10 billion yuan. In China, with the support of the state, only three major groups could afford such a "sledgehammer." ". Great Wall Motors is a private enterprise and does not have the inherent advantages of the “big three†natural resources. However, its stock was successfully listed in Hong Kong last year and raised nearly 1.8 billion yuan. However, this number is far from the 10 billion yuan. Then, who gave the Great Wall Motors 10 billion yuan to support the Great Wall Motor’s back-up and blood transfusion? Wang Fengying said: “Before Hong Kong’s listing, the Great Wall’s own funds have already amounted to more than 1 billion yuan, and Hong Kong stocks have raised nearly 1.8 billion yuan. Actually, our first-phase project—the K-series product project’s 1 billion yuan investment. Before the listing in Hong Kong, it already invested a portion of its own funds, and only part of the raised funds was used for this. Moreover, after the listing of the Great Wall, as a listed company with good performance, it also has a refinancing function, and the Great Wall Refinancing Plan is currently "Wang Fengying is very confident:" The Great Wall has very good credit qualifications. There are many credit extensions in various banks such as Agricultural Bank of China, China Bank of China and China Construction Bank. Credit lines have reached more than 3 billion yuan, and the Great Wall used to use bank loans. This will also be a good source of funds in the future when needed. In addition, it should also be noted that the total investment of the Great Wall of 10 billion yuan is not invested all at once, and it is to be realized through four years in succession. The company will continue to develop and make profits, and it should be said that the Great Wall has good performance and refinancing capabilities, and it is realistic to develop a scale of 600,000 vehicles. Love. "Is aggressive, or come prepared to cast 10 billion yuan, the formation of the scale of production 600,000 passenger cars, both exciting and surprising, even more worrying. Can we bring out the production capacity? In today's Chinese auto industry, it is not an easy topic and task even for the "Big Three" of joint ventures. Looking back at private enterprises, there have been many successful examples before. However, there are also some examples in which the rapid development and over-expansion and various qualities cannot go hand in hand and eventually lead to insolvency. How will the Great Wall plan to maintain its own fleet of upcoming speeding vehicles? This problem seems a bit sharp. Wang Fengying seems agitated: “The development of the Great Wall has always been very rational and steady. Over the years, the development of the Great Wall has relied on rolling, relying on independent development to reach this stage of today, and it has become China. The representative brands of independent auto brands, no matter from what point of view, there is no progress in the development of the Great Wall.The Great Wall is a company with quality, efficiency, and speed, and it has development vigor.From the management system and the current According to the scale benefits and comprehensive indicators achieved, the Great Wall is an enterprise with modern enterprise mechanisms and characteristics. The future development plan of the Great Wall is also based on a very rational and in-depth market research.†Wang Fengying stressed that The Great Wall was able to show such a large plate, one based on the judgment of the future market, and the other on the strength of its own development. She said: "Which company does not study the market very superficially, especially if a private enterprise such as the Great Wall spends its own money, so spending money will be more rational, more pragmatic, and more accurate. Currently, the market is emerging. Although consumption is cooling down, I think this is only a phased one, and it does not mean that the demand in the Chinese market has been reduced since then, and the production capacity has become surplus. How large is the demand for cars in China and how much potential there is, and no one can make it clear now. Why do we all need to Sharpened their heads and drilled in? Some large groups are talking about overcapacity and the slowdown of the auto market. On the other hand, they are quietly expanding their production capacity and stepping up investment. Why are foreign investment groups still investing heavily in China? They have no signs of slowing down and our Chinese companies don’t have to scare themselves, let alone do the same kind of market. We judge that from the big picture, in the next 3 to 5 years, the Chinese auto industry will still be a very good one. The Great Wall must seize this opportunity to expand itself as soon as possible. We think this is a non- A wise choice From the perspective of its own conditions and future development conditions, the Great Wall already has the conditions for greater development and faster development, whether in terms of capital, products, or technological research and development capabilities, and there is no reason to slow down the pace of development. No matter whether it is slowing down or growing steadily, whether it is growing at a moderate rate or growing rapidly, there will be businesses that have collapsed in each period, and there are also growing companies.From the perspective of products, the Great Wall has now formed a diversified and diverse pattern. , is to develop to multiple levels. Only pickup has three series of more than 20 products, and peers still do not have such an opponent. "At present, the Great Wall to invest 550 million yuan to build a technology R & D building, has been pulled in Baoding Great Wall Motor City Rises to the ground. “In terms of research and development talents, Great Wall already has a R&D team of nearly 500 people. Among them are experts in the domestic automotive industry, and foreign technical experts hired by heavy metals, and experts in chassis, engine, mold, and production management are invited. In terms of scale, the team can already develop the development of four vehicle models at the same time.†Wang Fengying’s remarks are full of pride and self-confidence. “The Great Wall will certainly continue to absorb talents from all aspects in the future, and at the same time strengthen research and development at home and abroad. Institutional cooperation.†Wang Fengying said: “The Great Wall’s investment in technology research and development has not started today. As early as four years ago, we noticed this development. Now we have accumulated a lot of experience in independent research and development. The cooperation of foreign professional R&D companies has also accumulated a lot of experience.The Great Wall has always followed an integrated positioning point in terms of technology R&D, hardware, and product planning, which is to develop the enterprise from a global perspective.This global concept is Product, technology and other aspects must be consistent with the international advanced level In order to synchronize, we must base ourselves on both the domestic and international markets.The reason why the Great Wall has to be large-scale, we believe that in the Chinese automotive industry, it is difficult to survive without scale.In the end, it is large enough to be large-scale, based on the market, based on the location of the company’s products. In comparison with other industries, I am more competitive than my competitors, and I am competitive. However, scale is still a very important factor in the future development. From the perspective of conditions, such investment scale is not difficult for the Great Wall. The Great Wall has accumulated long-term funding conditions, technological development conditions, and comprehensive management capabilities of enterprises, and it is feasible and predictable to achieve such an overall plan by 2008.†The Great Wall must build cars. The national situation is the first target of 600,000 vehicles. The scale is not a small number. As the Great Wall Motor started from pickups and economical SUVs, although it was the first in this field in terms of quantity last year, if it is not a car, it is only It may be difficult to achieve such a large scale with small cars. Wang Fengying told reporters: “There is a plan for building the Great Wall of the sedan. Just now, the Great Wall will have 600,000 units of capacity by 2008. The products must be diversified, and a passenger car will be established during the construction of the passenger car production base. The shared product platform indicates that the Great Wall is a must for making cars, and that there are currently product development plans and product development is underway. It should be said that from the policy point of view, Great Wall has no policy obstacles in building cars. Whenever the Great Wall builds or builds cars, it will be based on the market.†Wang Fengying also revealed that economical cars and cars conforming to China’s national conditions will be the first goal of the Great Wall, but it’s not ruled out that when the time is ripe, it will enter the mid-range car market. . (Huang Xiaotian)
Great Wall Motor: 10 billion yuan to build a Chinese private car carrier
Wang Fengying, current general manager of Great Wall Motor Co., Ltd. The beautiful appearance reveals skill and dexterity. Quick and quick, quick thinking, agile, revealing a professional manager's persistent pursuit of career, ideal, realm. She holds a master's degree in economics and has her own unique vision and understanding of the market. "Heilongjiang Outstanding Young Entrepreneurs", "Chinese Marketing People" Jinding Award "Outstanding Marketing General Manager Award" and many other garlands, did not annihilate the unique temperament of this woman. Unintentionally, the reporter was informed of this news: The Great Wall has to take 5 billion yuan for passenger cars. In the recent sluggish and confusing situation of the auto market, it is not only exciting but also shocking to hear such a news. As a start-up company based on pickups and economical SUVs, why does the Great Wall have so much strength and capacity to use cars? Is this news true or false? How much moisture does it have? Is it true or deliberately hype? In the past week, with heavy rain, the reporter made a special trip to Great Wall Motor Co., Ltd. and had a long conversation with General Motors General Manager Ms. Wang Fengying. When he arrived at the Great Wall Company, the reporter was informed that General Manager Wang was still on the board of directors. At this time, the time is less than 9:30 in the morning. Until nearly 11 o'clock, Wang always appeared. Before she sat down, she first gave the reporter a short-term plan for the investment and development of the Great Wall for the next four years. The reporter suspects that this is likely to be a publicly available document finalized by the board of directors just now. This plan made reporters even more shocked: In the next four years, the total investment of the entire series of passenger vehicles in the Great Wall of Gansu is not the legendary 5 billion yuan, but 10 billion yuan! 10 billion yuan to build China's private car carrier Great Wall Motor's overall development plan for the next four years, involving production facilities, vehicles, parts and technology development and other four aspects, with a total investment of about 10 billion yuan. These include the K-series new production base with an annual production capacity of 100,000 units expected to be put into production in October this year; 200,000 million investment-carrying projects with international advanced level; and a production of one before 2008 A small-displacement, economical family car project with a design capacity of 200,000 vehicles and an investment of approximately RMB 3 billion; a component project for the production and development of key components including engines, transmissions, and front and rear axles in Baoding. The total number of projects The investment amount is also about 3 billion yuan. According to this plan, by the year 2008, Great Wall Motor will form a multi-variety and diversified structure in the vehicle products. The product categories will include pickup trucks, SUVs, MPVs, and small family vehicles. Among them, there are four series of pickups, five product platforms for SUVs, three products for MPVs, and three series for small family vehicles. The total vehicle production capacity will reach 600,000 vehicles. According to Wang Fengying, the first-phase construction project with the 100,000-unit K-series base as its core has been completed and equipment installation is currently underway. As part of the second phase of the industrial park is under construction, this project is a joint venture and cooperation with a number of domestic parts and components companies. The third-phase project centered on passenger vehicle production bases has also broken ground last month and will be completed by the end of 2005 and put into operation in the first half of 2006. “At that time, there will be three passenger car products being produced at this base, and product development will be in progress. This will mainly produce MPV models, and at the same time establish a product platform shared with cars.†Wang Fengying further explained. Obviously, she is telling reporters that the Great Wall is not talking on paper, nor is it making gimmicks. It is actually ahead of schedule and behind the scenes. The plan has already been implemented in an orderly manner. It is indeed a very grand and exciting huge investment plan to invest huge amounts of money wherever it invests in 10 billion yuan. In China, with the support of the state, only three major groups could afford such a "sledgehammer." ". Great Wall Motors is a private enterprise and does not have the inherent advantages of the “big three†natural resources. However, its stock was successfully listed in Hong Kong last year and raised nearly 1.8 billion yuan. However, this number is far from the 10 billion yuan. Then, who gave the Great Wall Motors 10 billion yuan to support the Great Wall Motor’s back-up and blood transfusion? Wang Fengying said: “Before Hong Kong’s listing, the Great Wall’s own funds have already amounted to more than 1 billion yuan, and Hong Kong stocks have raised nearly 1.8 billion yuan. Actually, our first-phase project—the K-series product project’s 1 billion yuan investment. Before the listing in Hong Kong, it already invested a portion of its own funds, and only part of the raised funds was used for this. Moreover, after the listing of the Great Wall, as a listed company with good performance, it also has a refinancing function, and the Great Wall Refinancing Plan is currently "Wang Fengying is very confident:" The Great Wall has very good credit qualifications. There are many credit extensions in various banks such as Agricultural Bank of China, China Bank of China and China Construction Bank. Credit lines have reached more than 3 billion yuan, and the Great Wall used to use bank loans. This will also be a good source of funds in the future when needed. In addition, it should also be noted that the total investment of the Great Wall of 10 billion yuan is not invested all at once, and it is to be realized through four years in succession. The company will continue to develop and make profits, and it should be said that the Great Wall has good performance and refinancing capabilities, and it is realistic to develop a scale of 600,000 vehicles. Love. "Is aggressive, or come prepared to cast 10 billion yuan, the formation of the scale of production 600,000 passenger cars, both exciting and surprising, even more worrying. Can we bring out the production capacity? In today's Chinese auto industry, it is not an easy topic and task even for the "Big Three" of joint ventures. Looking back at private enterprises, there have been many successful examples before. However, there are also some examples in which the rapid development and over-expansion and various qualities cannot go hand in hand and eventually lead to insolvency. How will the Great Wall plan to maintain its own fleet of upcoming speeding vehicles? This problem seems a bit sharp. Wang Fengying seems agitated: “The development of the Great Wall has always been very rational and steady. Over the years, the development of the Great Wall has relied on rolling, relying on independent development to reach this stage of today, and it has become China. The representative brands of independent auto brands, no matter from what point of view, there is no progress in the development of the Great Wall.The Great Wall is a company with quality, efficiency, and speed, and it has development vigor.From the management system and the current According to the scale benefits and comprehensive indicators achieved, the Great Wall is an enterprise with modern enterprise mechanisms and characteristics. The future development plan of the Great Wall is also based on a very rational and in-depth market research.†Wang Fengying stressed that The Great Wall was able to show such a large plate, one based on the judgment of the future market, and the other on the strength of its own development. She said: "Which company does not study the market very superficially, especially if a private enterprise such as the Great Wall spends its own money, so spending money will be more rational, more pragmatic, and more accurate. Currently, the market is emerging. Although consumption is cooling down, I think this is only a phased one, and it does not mean that the demand in the Chinese market has been reduced since then, and the production capacity has become surplus. How large is the demand for cars in China and how much potential there is, and no one can make it clear now. Why do we all need to Sharpened their heads and drilled in? Some large groups are talking about overcapacity and the slowdown of the auto market. On the other hand, they are quietly expanding their production capacity and stepping up investment. Why are foreign investment groups still investing heavily in China? They have no signs of slowing down and our Chinese companies don’t have to scare themselves, let alone do the same kind of market. We judge that from the big picture, in the next 3 to 5 years, the Chinese auto industry will still be a very good one. The Great Wall must seize this opportunity to expand itself as soon as possible. We think this is a non- A wise choice From the perspective of its own conditions and future development conditions, the Great Wall already has the conditions for greater development and faster development, whether in terms of capital, products, or technological research and development capabilities, and there is no reason to slow down the pace of development. No matter whether it is slowing down or growing steadily, whether it is growing at a moderate rate or growing rapidly, there will be businesses that have collapsed in each period, and there are also growing companies.From the perspective of products, the Great Wall has now formed a diversified and diverse pattern. , is to develop to multiple levels. Only pickup has three series of more than 20 products, and peers still do not have such an opponent. "At present, the Great Wall to invest 550 million yuan to build a technology R & D building, has been pulled in Baoding Great Wall Motor City Rises to the ground. “In terms of research and development talents, Great Wall already has a R&D team of nearly 500 people. Among them are experts in the domestic automotive industry, and foreign technical experts hired by heavy metals, and experts in chassis, engine, mold, and production management are invited. In terms of scale, the team can already develop the development of four vehicle models at the same time.†Wang Fengying’s remarks are full of pride and self-confidence. “The Great Wall will certainly continue to absorb talents from all aspects in the future, and at the same time strengthen research and development at home and abroad. Institutional cooperation.†Wang Fengying said: “The Great Wall’s investment in technology research and development has not started today. As early as four years ago, we noticed this development. Now we have accumulated a lot of experience in independent research and development. The cooperation of foreign professional R&D companies has also accumulated a lot of experience.The Great Wall has always followed an integrated positioning point in terms of technology R&D, hardware, and product planning, which is to develop the enterprise from a global perspective.This global concept is Product, technology and other aspects must be consistent with the international advanced level In order to synchronize, we must base ourselves on both the domestic and international markets.The reason why the Great Wall has to be large-scale, we believe that in the Chinese automotive industry, it is difficult to survive without scale.In the end, it is large enough to be large-scale, based on the market, based on the location of the company’s products. In comparison with other industries, I am more competitive than my competitors, and I am competitive. However, scale is still a very important factor in the future development. From the perspective of conditions, such investment scale is not difficult for the Great Wall. The Great Wall has accumulated long-term funding conditions, technological development conditions, and comprehensive management capabilities of enterprises, and it is feasible and predictable to achieve such an overall plan by 2008.†The Great Wall must build cars. The national situation is the first target of 600,000 vehicles. The scale is not a small number. As the Great Wall Motor started from pickups and economical SUVs, although it was the first in this field in terms of quantity last year, if it is not a car, it is only It may be difficult to achieve such a large scale with small cars. Wang Fengying told reporters: “There is a plan for building the Great Wall of the sedan. Just now, the Great Wall will have 600,000 units of capacity by 2008. The products must be diversified, and a passenger car will be established during the construction of the passenger car production base. The shared product platform indicates that the Great Wall is a must for making cars, and that there are currently product development plans and product development is underway. It should be said that from the policy point of view, Great Wall has no policy obstacles in building cars. Whenever the Great Wall builds or builds cars, it will be based on the market.†Wang Fengying also revealed that economical cars and cars conforming to China’s national conditions will be the first goal of the Great Wall, but it’s not ruled out that when the time is ripe, it will enter the mid-range car market. . (Huang Xiaotian)