On August 20th, ChangAn Ford executives visited Mazda in Japan. This trip has attracted great attention from the industry. After Mazda participated in the Changan Ford Nanjing project, the first model to be introduced will soon be made public. Participating in Chang'an Ford's Nanjing project was the first move of Mazda's announcement of China's strategy at this year's Beijing Auto Show, but this is only the beginning. Mazda is completing a complex marriage between FAW and Ford through the introduction of products and enhanced sales discourse. The price cuts came together on the same day ChangAn Ford executives went to Japan to inspect Mazda two days ago. On August 18th, FAW Haima, which had just been listed for a month, borrowed four new cars and fully adjusted its product price system. Among them, the average decline in the United States and the United States is 15%, Prima down 10,000 yuan across the board. In fact, this time, the price adjustment of FAW Haima basically coincided with the price after a nationwide distributor's collective price reduction a month ago. At the time, on the same day that Mazda dealers in Hainan Province lowered their prices, Mazda's best-selling model, FAW Car Mazda 62.3, was also uniformly reduced by dealers. Although FAW Car and FAW Haima reduced their prices through distributors, more people think that this is the result of inspiration from manufacturers. One of the reasons why manufacturers do not directly cut prices is to evade the sensational effects of simultaneous price cuts, such as North and South, and give Mazda an impression of integrating sales channels. However, it is clear that Mazda has already achieved the goal of uniting its brands. This is just the beginning. During the auto show, Mazda announced its China strategy. The first goal put forward was to unify sales channels. In China, Mazda's two technical partners, FAW Haima and FAW Car, have their own independent sales network. Mazda will integrate the two sales channels. Mazda has been quietly working on the integration of the previous work. Wang Dianming, General Manager of FAW Car Sales Co., said in an interview with reporters that FAW Car and Mazda will soon establish a joint venture company, but the joint venture company is not a joint venture of the production line, but a joint venture company. Wang Dianming's timetable is given by the end of this year. This statement was confirmed during the Beijing Auto Show, when the reporter interviewed the managing director of Japanese Mazda in charge of China's strategy, but he did not disclose more details. When Toyota integrated the sales network in China, Toyota and FAW Group jointly established FAW Toyota Sales Co., Ltd. All of Toyota's original sales network was integrated into this company. Therefore, FAW Car and Mazda formed a joint venture sales company, is likely to be integrated into the original sales network of FAW Haima, responsible for the sales of all domestic Mazda brand cars. Mazda left and right sources until now, Mazda has not updated the domestic joint venture, the latest news is that Mazda participated in the Nanjing Changan Ford project. For Changan Ford executives to visit Japan, it is to inspect the Mazda models. The previous argument was that the Nanjing project will be the first to introduce the Mazda 3, Ford China and Changan Automobile refused to disclose this issue. FAW Car executives once told reporters that Mazda 3 will certainly not be produced by FAW Group. Of course, this includes FAW Car and FAW Haima. Therefore, once the Mazda 3 was introduced, it could only be placed on Changan Ford. In addition to the unification of the sales network, during the auto show, another strategic goal announced by Mazda is to establish a production line with an annual output of 300,000 cars in China. In an interview with a senior reporter from the Japanese Mazda executives, Mazda said that the standard production line of Mazda has an annual production capacity of 200,000 vehicles. This reveals a message that Mazda will not establish a production line in China. A month ago, Mazda formally announced its participation in the Nanjing Changan Ford project. The annual production capacity of the Nanjing project is also 200,000 vehicles, but this project will also provide production capacity for the Ford brand and VOL鄄VO brand. Therefore, after Mazda is involved in this project, this project may provide Mazda with an annual production capacity of 100,000 vehicles. However, there is no exact statement as to the identity of Mazda in the Nanjing project. The earliest Japanese media reported that Mazda will participate in Changan Ford Motor Co., Ltd., and its participation ratio is 12.5%. When the reporter asked a high-level Japanese Mazda for confirmation, he did not deny that he merely stated: “This is a media speculation, and accuracy is not dependent on the level of the media.†The imported cars quietly settled in the FAW Cars to take away the sales rights, Changanfu special type After Mazda was produced, Mazda’s earliest partner in the country was also the Mazda of Hainan, which had made a great contribution to Mazda’s entry into the Chinese market. Mazda had become a problem that Mazda had to consider. In fact, before FAW Group reorganized Hainan Automobile, followed by FAW Haima listing was preparing for Mazda's strategy. This not only reduced the obstacles to integrated sales within the framework of FAW Group, but also created a joint venture between Mazda and FAW Haima to clear the Policy barriers. On August 18th, FAW Haima’s new car was launched. At the same time, the imported Mazda MPV was quietly placed in the sales shop of Hainan Mazda. In stark contrast to the four new car scenes, the dealers added their own showrooms to the imported cars and took no notice. Attitude. The imported Mazda arrived at the local dealer showroom with almost all four new Fukame. Most of the FAW Hainan Mazda dealers chose to introduce the seven large MPVs. However, its subsequent arrivals may include Mazda's imported sports cars. Many people think that this is Mazda's preliminary preparations for new domestic models. Mazda selected imported cars to enter Haima's sales network, indicating that Mazda values ​​the seahorse. After Mazda participated in Changan Ford, the next step may be to establish a joint venture production line with 200,000 vehicles a year with FAW Haima. This layout meets the requirements of national policies (joint sales companies with FAW Cars, joint venture production lines with FAW Haima are within the framework of FAW Group), and takes care of the original partners. The latest version is because Mazda may take Changan Ford. Therefore, Ford may appear in Mazda's upcoming joint venture with FAW Car and FAW Haima. Mazda's balance game If the above analysis is established, Mazda will have a basic framework in the future: Establish a joint venture sales company with Ford and FAW Cars to sell all Mazda-branded cars; take Changan Ford as a shareholder, and provide an annual output of RMB 100,000 to Nanjing Base. The production capacity of the vehicle; The production of a joint venture production line with an annual production capacity of 200,000 units for Ford and FAW Haima. This production line will produce the main models that Mazda will introduce in the country in the future. The reporter once asked the top Mazda of Japan to verify the plan. After hearing this, he told reporters with a smile: “This is about asking our big boss.†But this scheme seems to be more in line with Mazda's current situation. In fact, Mazda is seeking a balance between its domestic partner, FAW Group, and its controlling parent, Ford. During this year's auto show, the reporter interviewed the director of Mazda of Japan, Nosei Masaki, and he constantly told reporters that Mazda's success in the country is inseparable from its partner FAW Group. "Mazda wants to drink water and does not forget to dig wells." He said. Regardless of production or sales, Mazda will cooperate with FAW. However, Mazda had to consider Ford while considering FAW, because Ford has clearly proposed that Mazda must obey its strategic deployment in China. During the auto show this year, Ford Motor Co., Ltd. led three brands, Ford, Mazda, and VOLVO to participate in the exhibition, sending a clear signal to the outside world that Ford would fully integrate its sub-brand business in China. "What we need to do is understand how to do Mazda best." Nuo Shanzheng purely admits that Mazda found a balance between FAW and Ford.
Ma Zida falls into a "triangular love" in China
On August 20th, ChangAn Ford executives visited Mazda in Japan. This trip has attracted great attention from the industry. After Mazda participated in the Changan Ford Nanjing project, the first model to be introduced will soon be made public. Participating in Chang'an Ford's Nanjing project was the first move of Mazda's announcement of China's strategy at this year's Beijing Auto Show, but this is only the beginning. Mazda is completing a complex marriage between FAW and Ford through the introduction of products and enhanced sales discourse. The price cuts came together on the same day ChangAn Ford executives went to Japan to inspect Mazda two days ago. On August 18th, FAW Haima, which had just been listed for a month, borrowed four new cars and fully adjusted its product price system. Among them, the average decline in the United States and the United States is 15%, Prima down 10,000 yuan across the board. In fact, this time, the price adjustment of FAW Haima basically coincided with the price after a nationwide distributor's collective price reduction a month ago. At the time, on the same day that Mazda dealers in Hainan Province lowered their prices, Mazda's best-selling model, FAW Car Mazda 62.3, was also uniformly reduced by dealers. Although FAW Car and FAW Haima reduced their prices through distributors, more people think that this is the result of inspiration from manufacturers. One of the reasons why manufacturers do not directly cut prices is to evade the sensational effects of simultaneous price cuts, such as North and South, and give Mazda an impression of integrating sales channels. However, it is clear that Mazda has already achieved the goal of uniting its brands. This is just the beginning. During the auto show, Mazda announced its China strategy. The first goal put forward was to unify sales channels. In China, Mazda's two technical partners, FAW Haima and FAW Car, have their own independent sales network. Mazda will integrate the two sales channels. Mazda has been quietly working on the integration of the previous work. Wang Dianming, General Manager of FAW Car Sales Co., said in an interview with reporters that FAW Car and Mazda will soon establish a joint venture company, but the joint venture company is not a joint venture of the production line, but a joint venture company. Wang Dianming's timetable is given by the end of this year. This statement was confirmed during the Beijing Auto Show, when the reporter interviewed the managing director of Japanese Mazda in charge of China's strategy, but he did not disclose more details. When Toyota integrated the sales network in China, Toyota and FAW Group jointly established FAW Toyota Sales Co., Ltd. All of Toyota's original sales network was integrated into this company. Therefore, FAW Car and Mazda formed a joint venture sales company, is likely to be integrated into the original sales network of FAW Haima, responsible for the sales of all domestic Mazda brand cars. Mazda left and right sources until now, Mazda has not updated the domestic joint venture, the latest news is that Mazda participated in the Nanjing Changan Ford project. For Changan Ford executives to visit Japan, it is to inspect the Mazda models. The previous argument was that the Nanjing project will be the first to introduce the Mazda 3, Ford China and Changan Automobile refused to disclose this issue. FAW Car executives once told reporters that Mazda 3 will certainly not be produced by FAW Group. Of course, this includes FAW Car and FAW Haima. Therefore, once the Mazda 3 was introduced, it could only be placed on Changan Ford. In addition to the unification of the sales network, during the auto show, another strategic goal announced by Mazda is to establish a production line with an annual output of 300,000 cars in China. In an interview with a senior reporter from the Japanese Mazda executives, Mazda said that the standard production line of Mazda has an annual production capacity of 200,000 vehicles. This reveals a message that Mazda will not establish a production line in China. A month ago, Mazda formally announced its participation in the Nanjing Changan Ford project. The annual production capacity of the Nanjing project is also 200,000 vehicles, but this project will also provide production capacity for the Ford brand and VOL鄄VO brand. Therefore, after Mazda is involved in this project, this project may provide Mazda with an annual production capacity of 100,000 vehicles. However, there is no exact statement as to the identity of Mazda in the Nanjing project. The earliest Japanese media reported that Mazda will participate in Changan Ford Motor Co., Ltd., and its participation ratio is 12.5%. When the reporter asked a high-level Japanese Mazda for confirmation, he did not deny that he merely stated: “This is a media speculation, and accuracy is not dependent on the level of the media.†The imported cars quietly settled in the FAW Cars to take away the sales rights, Changanfu special type After Mazda was produced, Mazda’s earliest partner in the country was also the Mazda of Hainan, which had made a great contribution to Mazda’s entry into the Chinese market. Mazda had become a problem that Mazda had to consider. In fact, before FAW Group reorganized Hainan Automobile, followed by FAW Haima listing was preparing for Mazda's strategy. This not only reduced the obstacles to integrated sales within the framework of FAW Group, but also created a joint venture between Mazda and FAW Haima to clear the Policy barriers. On August 18th, FAW Haima’s new car was launched. At the same time, the imported Mazda MPV was quietly placed in the sales shop of Hainan Mazda. In stark contrast to the four new car scenes, the dealers added their own showrooms to the imported cars and took no notice. Attitude. The imported Mazda arrived at the local dealer showroom with almost all four new Fukame. Most of the FAW Hainan Mazda dealers chose to introduce the seven large MPVs. However, its subsequent arrivals may include Mazda's imported sports cars. Many people think that this is Mazda's preliminary preparations for new domestic models. Mazda selected imported cars to enter Haima's sales network, indicating that Mazda values ​​the seahorse. After Mazda participated in Changan Ford, the next step may be to establish a joint venture production line with 200,000 vehicles a year with FAW Haima. This layout meets the requirements of national policies (joint sales companies with FAW Cars, joint venture production lines with FAW Haima are within the framework of FAW Group), and takes care of the original partners. The latest version is because Mazda may take Changan Ford. Therefore, Ford may appear in Mazda's upcoming joint venture with FAW Car and FAW Haima. Mazda's balance game If the above analysis is established, Mazda will have a basic framework in the future: Establish a joint venture sales company with Ford and FAW Cars to sell all Mazda-branded cars; take Changan Ford as a shareholder, and provide an annual output of RMB 100,000 to Nanjing Base. The production capacity of the vehicle; The production of a joint venture production line with an annual production capacity of 200,000 units for Ford and FAW Haima. This production line will produce the main models that Mazda will introduce in the country in the future. The reporter once asked the top Mazda of Japan to verify the plan. After hearing this, he told reporters with a smile: “This is about asking our big boss.†But this scheme seems to be more in line with Mazda's current situation. In fact, Mazda is seeking a balance between its domestic partner, FAW Group, and its controlling parent, Ford. During this year's auto show, the reporter interviewed the director of Mazda of Japan, Nosei Masaki, and he constantly told reporters that Mazda's success in the country is inseparable from its partner FAW Group. "Mazda wants to drink water and does not forget to dig wells." He said. Regardless of production or sales, Mazda will cooperate with FAW. However, Mazda had to consider Ford while considering FAW, because Ford has clearly proposed that Mazda must obey its strategic deployment in China. During the auto show this year, Ford Motor Co., Ltd. led three brands, Ford, Mazda, and VOLVO to participate in the exhibition, sending a clear signal to the outside world that Ford would fully integrate its sub-brand business in China. "What we need to do is understand how to do Mazda best." Nuo Shanzheng purely admits that Mazda found a balance between FAW and Ford.