Multi-dimension and Multi-level Framework Xichai Seventy Years

FAW Jiefang Company Wuxi Diesel Engine Factory has passed its 70-year-old birthday. It has had its setbacks and past successes. It also has brilliant successes today. In the process, Xichai experienced four entrepreneurial ventures and gradually solved the problem of talent accumulation and implementation. With regard to the problems in the growth of the production line and products at the international advanced level, it can be said that Xichai’s industrial foundation is very solid today. With the meticulous support of FAW Group, Xichai is not the same as before, and the indicators are among the best in the industry; The success of Chai can be said to be the result of the hard work of Xichai people from generation to generation. Of course, it is also inseparable from the leadership of the generation of Xichai. Today, the head of Xichai, Qian Hengrong and Secretary Cai Zhenfa, believe that Xichai is standing on the shoulders of FAW Group giants to grow and develop. However, both of them have not inherited and promoted the idea of ​​a senior factory leader to become a factory manager. Today's helmsman's helmsman.

FAW Xichai
FAW Xichai

In the development and expansion of Xichai, what is the strength to enable it to go forward without major detours and achieve the greatest results at the lowest price? Undoubtedly this is an interesting topic. When we look at a diesel engine, it will undoubtedly have a three-dimensional composition of length, width and height. It will then extend to its quality and quality. It will also be thought of how it is manufactured and will also be associated with the organizational structure and development strategy of the company. , cultural thoughts...

It can be said that Xichai’s success was built on multiple dimensions and at multiple levels.

Chu Tianshu: Ahead of Cultural Construction Leads the Development of Enterprises

Every company that can survive for a long time has its own success. Some have strict management, some have unique technology, some have monopolized resources, and some have strong financial support...

"Compared with other diesel engine manufacturers in China, Xichai has its own advantages, that is, profound cultural heritage." Qian Hengrong elaborated that this corporate culture covers the development and inheritance of Jiangnan regional culture and corporate culture, and also includes foreign companies. With the absorption and digestion of culture, it can be said that the abundance and depth of Xichai’s corporate culture support Xichai’s journey through the mountains and rivers and the long years that have made Xichai’s industry status today.

Wuxi Diesel Engine Factory was officially established in 1943. In 1992, he joined FAW Group, a veteran state-owned enterprise that has gone through 70 years of development, a leading company in the internal combustion engine industry in China, and a modern manufacturing company with the responsibility of “building a national brand and high-end power”. In recent years, FAW Xichai has sought innovation in concepts, technologies, products, markets, and management. It has successfully completed the ''313'' strategy, that is, to achieve sales of 300,000 diesel engines by 2010, with sales revenue of 10 billion yuan, and profits. 300 million yuan, and further put forward the goal of '6518', that is, "by 2015, the annual sales of diesel engines will ensure 650,000 units, sales revenue will be secured 18 billion yuan, and profits will reach 800 million yuan."

“Xichai's market advantage is backed by big groups. Every year, there is a fixed market capacity for you to digest.” Qian Hengrong believes that joining FAW Group is a key factor for Xichai’s current performance. It gives Xichai an advantage in its own use. While learning FAW's advanced culture, Xichai has also integrated the introduction, digestion, and absorption of other advanced corporate cultures and strengthened its corporate culture. The emergence of this opportunity is also an inevitable result of Xichai's corporate culture “strive to strive for excellence”. On December 18, 1992, Xichai officially entered the FAW Group. “This is an unforgettable day,” said Cai Zhenfa, the secretary, because since 1993, Xichai has embarked on a fast-growing road and has maintained an annual production and sales growth of more than 30% for the past 10 years. The undoubtedly behind this achievement is the support of Xichai's advanced cultural construction.

The book “Exploration and Practice of FAW Xichai Corporate Culture Construction” published by Xichai itself is reflected in Xichai's elaboration and pride in its own cultural construction, and the corporate culture in each period since Xichai’s second venture. The purpose of the interpretation was to make the employees understand Xichai culture, understand Xichai culture, and identify with Xichai culture, and use advanced corporate culture to control the development of the enterprise, so as to form a stronger execution force and enterprise competitiveness. "Xichai's corporate culture is formed in the history of enterprise development. It is the ultimate competitiveness of enterprises that cannot be bought or learned by others." Qian Hengrong is full of confidence in Xichai's corporate culture.

The corporate culture of Xichai not only hangs on the wall, but is transformed into concrete actions in the mouth and realizes the integration of corporate culture and production management. How do corporate cultures hang on the wall? Cai Zhenfa, secretary of the Party Committee of FAW Xichai, believes that it is possible to quantitatively assess corporate culture.

In May 2010, Xichai’s management department established a system of quantitative evaluation of corporate culture through long-term exploration, and issued the “Administrative Measures for the Evaluation of Corporate Culture Construction”, from the evaluation of corporate culture construction, the evaluation of corporate culture construction, and the evaluation of corporate culture construction. In three aspects, the project was dismantled into 13 appraisal items, refined into 35 appraisal contents, provided with scoring weights, and clear requirements for rewards and penalties. Each party's branch standards were self-assessed once every quarter, management departments evaluated every six months, and finally based on The results of the evaluation selected 5 factory-level enterprise cultural construction advanced departments to commend. Such Xichai has achieved organic integration of corporate culture construction and corporate management, and the soft and hard systems have achieved perfect unity.

Cai Zhenfa said that corporate culture must not be based on the text and stay at the slogan level. Xichai culture emphasizes "execution power." Xichai believes that there is no cohesion without execution, and there is no success for Xichai today. The work style advocated by Xie Chai is “a slogan calling the end, a path to the end, and a job to the end”. In order to improve the execution of the employees, Xichai Management published the “Employee Handbook” to carefully regulate the daily work of employees. The concept of the company can be operationalized to facilitate employees to improve their own quality and corporate cohesion, but also to facilitate the quantitative assessment of corporate culture at each level.

For several decades, Xichai has always attached great importance to party building as an important part of the construction of state-owned enterprise culture. In actual practice, Xichai emphasized that the branch secretary must be assigned to “connected”, and the full-time branch secretary of the first-line workshop is also a “trump card” in the management of Xichai. These branch secretaries brought the party building work to the frontline and allowed the first-line production. Activities and party building organically. In addition, in the hottest August of each year, these branch secretaries must go to the market, not to ask them to return as many orders as possible, but to let them go deeper into the sales line and to find out the difficulties and key projects in the production and operation of enterprises. The difficulty of returning employees and customers to foreign countries in order to resolve these difficulties quickly and efficiently through communication with relevant responsible departments. Based on this, Xichai will regularly design the difficulties in its work as topics, and the branch secretaries will organize public relations discussions and organize an annual research meeting to be held so that party affairs can improve the work efficiency of employees. Cai Zhenfa believes that Xicai's party building work must integrate into the center, serve the overall situation, actively play the political core role of the party committee, the role of the party branch in fighting bastions, and the vanguard and exemplary role of party members.

Dare to be the first in the world: The weapon of the country must be shown to the world

The development of FAW Xichai can be said that in 70 years, as one day, the leaders and employees of generations of companies have been dedicated and hardworking. Especially since the reform and opening up, they have responded to the requirements of the country’s economic development and have achieved China’s goal of surpassing world standards in the engine industry. . “FAW Xichai is a veteran enterprise, but at the same time, FAW Xichai is a continuously innovating Chinese enterprise!” As Qian Hengrong said, supporting FAW Xican has been advancing for 70 years, is the FAW Tin Chai's amazing "Dare to be the best in the world" spirit.

"Xichai will become a Mercedes-Benz BMW for the engine industry" is a word spoken by Xichang's director Qian Hengrong. In other words, Xichai should become an authentic Chinese brand, and creating the high-end driving force for national brands is to create the best engine in China and the world. "National brand, high-end power" is the brand vision that Xichai has established in its brand strategy. The company's strategy, leadership will, and employees' aspirations have reached a high level of agreement. Xixi People are determined to carry the high-end to the end.

From July 15, 2001 to December 20, 2003, the CA6DL project undertaken by FAW Xichai and the replacement of China's medium- and heavy-duty trucks with the “No. 1 Project” took 885 days to complete. On December 20, 2003, the first CA6DL engine of Xichai was born and was praised by the industry as "Let China's internal combustion engine technology exceed 20 years at one stroke." At the 10th Shanghai International Auto Show, this domestic first four-valve diesel engine for commercial vehicles named “Aowei” was unveiled and immediately became a bright spot for domestic counterparts and foreign companies. It marked the use of CA6DL by Xichai. The diesel engine has opened the door to the high-end market of China's diesel engines and formed a pattern of high-, medium-, and low-end product development across the board. It represents that the domestic diesel engine has entered the era of differentiated competition, and it also means that China's diesel engine has begun to integrate with the world's advanced level.

Walking through the History Museum of the Xichai Factory, it is easy to profoundly shock the 70-year road to innovation by FAW Xichai. Whether it is the first ductile cast iron crankshaft created by Xichai during the first venture, the first unattended power station and many other industries, it was during the second venture that Xichai took the opportunity to join FAW and successfully turned to the car. The transformation of the industry and the wisdom of unconventional development; whether it was the successful launch of Aowei CA6DL diesel engine during the three startups, the brilliant performance of marketing revenue that reached over a hundred billion yuan, or the ongoing fourth venture. In the outline of the "Five Strategies" and "Four Changes" grand blueprints, FAW Xichai always regards the spirit of innovation as an inexhaustible motive force for the advancement of enterprise development. According to the plan, from 2011 to 2015, FAW Xichai will achieve capacity breakthroughs and product platform breakthroughs. From 2016 to 2020, FAW Xichai will realize product and management level with the world; in 2021, Xichai will implement diesel engine technology. Leading the industry and leading brand influence.

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