Xi'an Cummins boosts Shaanxi Auto's expansion of Xinjiang market

The Xinjiang truck market has been characterized by bad environment, poor road conditions, and severe overload. As a result, in addition to testing the performance of the entire vehicle, these phenomena also test the performance of numerous engine brands. In Xinjiang, referring to the heavy-duty truck brand, Shaanqi is well-known , and “Shaanxi Cummins” has become the preferred choice for car buyers in Xinjiang truck drivers. Cummins in the user's mouth refers to the Xi'an Cummins Engine. Since entering the Xinjiang market in 2010, the Xi'an Cummins ISM engine has withstood the test of the market, and has continuously updated its sales data. “Our target this year is 30% higher than last year. According to the sales volume in the first quarter, there is no problem in accomplishing the expected target.” Liu Jianrong, regional sales manager of Xi'an Cummins told reporters, this is exactly what Xi'an Cummins is willing to see. : To assist Shaanxi Auto in expanding its market share in Xinjiang.

Xi'an Cummins Engine
Xi'an Cummins Engine

Xikang adapts to strong Shaanxi Automobile sales

Speaking of the use of Xi'an Cummins in the Xinjiang region, Liu could not restrain himself from excitement. “Customers are very satisfied with the performance of Xi'an Cummins Engine and are highly receptive. Now the old customer's return rate can reach almost 100%.” Many foreign customers such as Anhui, Henan and other places have purchased after the inspection project in Xinjiang. Xi'an Cummins products are operating in Xinjiang.

For the user's feedback, Shaanxi Auto's exclusive distributor in Xinjiang, Shaanxi Automobile's heavy truck (Shaanxi Cummins), which carries the Xi'an Cummins engine, also has the right to speak. According to him, “The topography of the Xinjiang region is complex. The Cummins vehicle of Shaanxi Automobile is particularly selected when the user purchases a car. The reason is that the performance of the Xi’an Cummins Engine is very reliable. It rarely fails, the attendance rate is relatively high, and the fuel consumption is also higher than 100 kilometers of engines from other brands saves 1-3 oils.”

It is reported that Shaanxi Automobile Cummins has gained a good reputation among users in the overloaded market in recent years. With the strict control, the tractor market in Xinjiang has risen, especially in 2013 Xinjiang Xingyuan has become Shaanxi Shaanxi's exclusive sales in Shaanxi. After the distributor of the products of Steam Comings, the perfect combination of Shaanxi Auto Heavy Duty Truck and Xi'an Cummins, a local sales star, also attracted the general attention of local users in the Xinjiang cargo market. “When customers buy a car, they first look at the overall quality of the truck, and secondly, looking at the engine, Xi'an Cummins products are not only recognized in the overloaded market, but also have excellent performance in the standard loading market. The perfect combination of Shaanxi Automobile and Xi’an Cummins provides users with High-quality transportation vehicles, especially for trucks, have greatly promoted the sales. Currently, the sales of Shaanxi Automobile Cummins products have continued to increase in the sales of trucks for Shaanxi Automobile as a whole.” Fu is very optimistic about Shaanxi Automobile Cummins products.

It is understood that in addition to the strong momentum of sales in the traditional strong areas of Hami and Changji, Shaanxi Automobile Cummins has also opened up new sales areas such as Shihezi, Karamay and Yili. In the first two months of 2014, orders increased by 120% compared to the same period in 2013. With the positive momentum, more and more Shaanxi Cummins vehicles have appeared in the tractor market in Xinjiang. In addition, with the increase in Xi'an Cummins Engine user acceptance, the 8*4 dump trucks equipped with Xi'an Cummins Engine also began to attract attention in 2014. Xi'an Cummins is also helping Shaanxi Auto to expand its market share in Xinjiang in 2014.

Xikang economy praised by users

As we all know, the topography of the Xinjiang region is more complex and there are “three mountains and two basins”. The height difference between the high and low undulations is relatively large. The resulting road conditions are mostly up-and-down, and the proportion of downhill and slope is almost half. Most of the logistics users are traveling on this road, and users of Xi'an Cummins Engine are no exception.

Highway in Xinjiang
Highway in Xinjiang

This rugged road condition is the most tested engine, especially fuel consumption. In order to protect the interests of users and minimize fuel consumption, Xi'an Cummins and Shaanxi Automobile Heavy Truck Co., Ltd. have carried out the matching and optimization of the entire vehicle, setting the fuel consumption to the best condition and helping the user to perform intelligent fuel economy. In particular, Xi'an Cummins's "wisdom man" fuel-saving switch design, set with EBP third gear, can be freely selected according to operating conditions, when you drive, just lightly press the switch, regardless of no load, heavy load or standard load can be To achieve the best state of fuel economy. The experimental results show that the same driver, the use of "wit people" fuel-saving switch before and after the fuel consumption difference of 3% -7%.

The most amazing thing is that Xi'an Cummins has a unique engine braking system. The braking system uses a compression energy release device to convert the output power of the engine into an absorbing air compressor, which can provide several times better braking performance than similar products, and allows the truck to perform under a variety of road conditions. Excellent effect, and the engine is not fueled when downhill, it is safe and fuel-efficient, and it is very suitable for road conditions in Xinjiang.

With such excellent performance, Xi'an Cummins Engine's local mine car engine in Xinjiang accounted for 60% of the total. It is also the only electronically controlled engine that has withstood the test of the harsh environment of the mining area, gradually forming mines in the region. Car users preferred brand engine!

Xikang policy is more preferential car purchase

Of course, as a popular engine, quality excellence alone is not enough. More and more users will also consider after-sales service as the standard to consider the overall performance of the engine. Xi'an Cummins deep in this road, will also achieve the ultimate service!

"It can be said that Xikang is the longest warranty period on the market. We promise 36-month unlimited mileage warranty for basic parts and components, and 24 months unlimited mileage for core components. At the same time, when users purchase cars, We will also send people to truck users to do some free time-sale services, including some engine use training for the drivers, etc.” Liu said that in order to meet the needs of users, the company is still transporting according to the local characteristics of Xinjiang. Service stations added along the way, especially in the depths of the Gobi Desert built a number of fast repair shop, reserves ample consumables, allowing users to ease transportation, rest assured repair.

Not only after-sales service, as the exclusive dealer of Shaanxi Automobile Cummins in the region, Xinjiang Yuanxing also set up a series of preferential policies for the purchase of Shaanxi Steam Cummins truck users: “We have done a lot of encouragement in business policies and operating policies. For example, for the distributor channel, in addition to the revenue provided by Shaanxi Auto, some incentive policies have been formulated, and we will also have incentives of RMB 20,000 to support the dealers' sales and operation of Xi'an Cummins. For the users, we also have this year A new financing policy has been introduced. The purchase of Shaanxi Automobile Cummins products can be as low as 10%-30%, which is lower than other product thresholds. This is also due to our confidence in Shaanxi Automobile Cummins.” Fu introduced, in addition to this In addition, the company also launched a business project, as long as the company joined the company's supply of goods, transport, in the case of a clear settlement rate can be zero down payment to buy Shaanxi Automobile Cummins truck! The launch of this project has been generally welcomed by local users. At present, there are already many contracted users.

Preparation for the National 4th Shaanxi Steam Cummins in Action

With the gradual advancement of the National IV emission standards, Xinjiang, including Urumqi, Karamay, Aksu, and other five regions have already implemented the National IV emissions. For this purpose, Shaanxi Automobile Cummins is also well prepared.

Liu said: “We are now preparing for both hands. The reserves of all aspects of the Fourth National Product have been put in place, and we have also trained the after-sales service personnel on the relevant knowledge of the State Fourth.” For the implementation of State IV, Xi'an Cummins has been in place from product to service.

Mr. Fu also said that for the four products of Shaanxi Automobile Cummins, the company is not worried about its promotion. Compared with other brands of engines, users are more likely to accept Xi'an Cummins Engine, which also derives from Xikang's technological superiority, high-quality quality, and complete support services that have won the recognition of users.

With the launch of the over-the-counter work, Shaanxi Automobile Cummins products also performed prominently in the lightweight tractor market. And for the Xinjiang region's environmental and operational characteristics, Xinjiang version of Shaanxi Automobile Cummins has carried out a number of personalized product improvements and upgrades to fully meet the various needs of the Xinjiang market.

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