Market share exceeds 10%, and corporate brand value ranks the 60th in China. In the first half of this year, Changan Automobile Group's auto production and sales surpassed that of the Second Automobile Group, followed by FAW and SAIC, ranking third in the automotive industry. Statistical data from authoritative agencies shows that from January to June this year, the Changan Automobile Group sold a total of 271,660 vehicles, an increase of 34.1% year-on-year, and its market share exceeded 10%, showing a strong growth trend. The growth of production and sales is much higher than the national average. It is understood that apart from the large increase in sales volume, Changan has achieved better results in terms of production and sales revenue. From January to June this year, Changan Automobile Group produced 264,583 vehicles, a year-on-year increase of 33.7%, and realized sales revenue of 14.43 billion yuan, an increase of 49.1% year-on-year. In addition, from January to June this year, the country produced a total of 2.671 million automobiles, a year-on-year increase of 27.10%, and a total of 2.536 million vehicles sold, a year-on-year increase of 24.15%. This shows that Chang'an's growth is much higher than the national average. Changan Automobile Group's auto production and sales target for this year is 500,000 vehicles, and so far it has successfully achieved double and half. From the perspective of production and sales data in the first half of the year and the current automobile production and sales situation, Chang'an Automobile Group realizes its annual production and sales targets and achieves "three ahead of schedule. The goal of recreating a Changan year will be just around the corner. Industry analysts pointed out that Chang’an’s performance in the first half of the year has broken the pattern of the world dominated by FAW, SAIC, and China’s two major auto groups for a long time, indicating that it has impacted the huge potential of the first camp of the Chinese automobile industry. The brand value ranks 60th in the country. On June 28th, the World Brand Conference jointly sponsored by the World Brand Lab and the World Economic Forum was held in Beijing. The list of “China's 500 Most Valuable Brands†was released at the meeting. Changan Automobile Group ranked No. 60 with a brand value of RMB 7.948 billion, ranking No. 1 in Chongqing. Last year, the brand assessment report released by Beijing Famous Brand Asset Evaluation Co., Ltd., the most authoritative asset appraisal unit in the country, assessed the value of the “Changan†brand in 2002 at 5.23 billion yuan, and this time the Changan brand was released by the World Brand Lab. The value has climbed to 7.948 billion yuan. Changyue Group spokesman Liu Yue pointed out that in a short period of one year, the "Changan" brand value has risen again thanks to the substantial increase in the quality of Changan Group's operations. As a domestic leader in self-development, Chang'an Automobile Group has developed into a strategic pattern of Changan, Ford, Suzuki's “Great Triangle†and Chongqing, Nanjing, and Hebei “small trianglesâ€, with a “micro-vehicle-based, sedan-based†product. The pattern has basically taken shape. Since the beginning of this year, Changan Automobile, Changan Ford, Changan Suzuki, Changan Automobile Co., Ltd., Changan Automobile Co., Ltd., and Changan Automobile Co., Ltd. of Changan Automobile Co., Ltd. have all maintained rapid growth. (Reporter Zhu Zhuohua)
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