The lively Shanghai auto show came to an end. This year's Shanghai Auto Show, heavy truck manufacturers are not unwilling to leave, in addition to the North Mercedes-Benz, Chongqing Hongyan, most companies are on the scene "congratulations." The release of FAW Jiefang New Generation heavy truck Liberation J6, Dongfeng Liuzhou Automobiles Balong 507, Dongfeng Tianlong full range of products and other activities has added many highlights to the auto show. Behind the excitement, the auto show also showed an important sign: the heavy-duty car market will be the only one to break the status quo, the real competition for the hegemony stage really arrived.
Those familiar with the automotive industry know that the history of China's heavy-duty commercial vehicles began with the Yellow River JN150. At the end of the 1980s, in order to change the situation in which China's auto industry was not "heavy," the China Heavy Vehicle Group at that time introduced the Austrian Steyr project. Today, the three companies that have introduced Steyr technology have achieved significant growth. In particular, China National Heavy Duty Trucks Corporation (CNYC) sold 60,000 vehicles in 2006 and had a turnover of more than 20 billion yuan to become the leader in the domestic heavy truck market. This sales volume will win a place even in the international heavy truck market. It is on the basis of this performance that China Heavy Duty Truck has set a sales target of 80,000 vehicles this year. From the first quarter sales data, China National Heavy Duty Truck's completion of this goal should not be a problem.
However, it is more and more difficult for China National Heavy Duty Trucks to maintain the position of heavy vehicles. The biggest threat to China’s heavy-duty trucks is not the forerunners of heavy-duty vehicles such as Shaanxi Automobile, Chongqing Hongyan, and North Benz, but it is the latecomer to the heavy-duty vehicle market, FAW and Dongfeng.
As the leader of the Chinese automobile industry, FAW and Dongfeng carry the hope of the Chinese. However, with the development of the heavy-duty and light-weight development of China's commercial vehicle market, the days of FAW and Dongfeng, which have dominated the Chinese card market, have not been easy. In order to change this embarrassing situation, FAW and Dongfeng have invested heavily. Big investment has brought big output, Liberation of Aowei IPO, Dongfeng Tianlong IPO, Liberation J6 IPO, and Dongfeng Liuqian Ba ​​Long 507.
The liberation of the fifth-generation heavy truck Aowei has withstood the test of the market last year and the prospects are promising. If the fifth-generation liberation of Aowei heavy trucks opens up a new era of liberation of heavy trucks, Liberated J6 is a new milestone for FAW to catch up with the international advanced level in the field of commercial vehicles. The new generation of international-level products, new international truck bases, and the internationally-connected enterprise management system and management information system that marked the beginning of the operation have marked the effectiveness of FAW’s liberation of product mix and corporate structure adjustments for FAW’s liberation company in heavy-duty vehicles. The market has laid the foundation for catching up with Sinotruck.
In the introduction period, Dongfeng Tianlong has grown from the first nine models to more than 300 models of more than 80 models. It covers a full range of mid- to heavy-duty products ranging from 190 to 308 kW, including traction, dumping, flat-bed freight, and specialty modified vehicles, and has launched a fully personalized one-to-one marketing service. Huang Gang, deputy general manager of Dongfeng Commercial Vehicles, told reporters: “In March, Dongfeng Tianlong sold nearly 1300 vehicles. In April, Dongfeng Tianlong sales are expected to exceed 1,500 vehicles.â€
It is no wonder that Tong Dongcheng, the deputy general manager of Dongfeng Group, has the same emphases at the news ventilation meeting: “Dongfeng Commercial Vehicles took less than one year to basically complete the strategic adjustment of the product structure, and the product line was fully expanded from the original medium and heavy trucks. In the heavy truck field, it can be said that after 2007, Dongfeng Commercial Vehicles Co., Ltd. has entered the stage of full force development.The comprehensive listing of Tianlong high-end heavy truck series will change the pattern of the Chinese heavy truck market dominated by foreign brands and consolidate the position of the leading commercial vehicle manufacturer in Dongfeng. status."
As a holding subsidiary of Dongfeng Commercial Vehicle, Dongfeng Liuqi is not unwilling to be lonely, and the launch of its Pa Lung 507 is not just a pass. Huang Chunhua, Dongfeng Liuqi Marketing Minister, said: “Compared with Balong 407, Balong 507 has been greatly improved in terms of power, safety and reliability. With this product, we will be in central China, such as Hebei, Henan has achieved greater gains."
At the auto show scene, the reporter compared the competitive products of various companies. China National Heavy Duty Truck's HOWO brand, FAW Jiefang J6, Dongfeng Tianlong and Balong, Shaanxi Auto New DeLong F3000 and so on. From the product point of view alone, there is no one product that can dominate the market, which lays the foundation for the formation of the real competition in the heavy truck market.
At this year's Shanghai Auto Show, the products of foreign truck giants Man Corporation and Mercedes-Benz also participated in the exhibition. In terms of product quality, Chinese companies' products do have a certain gap with the transnational giants. However, from the perspective of product price range, multinational companies do not have much advantage. It can be said that the competition of domestic heavy commercial vehicles is mainly the competition among domestic enterprises. Industry insiders pointed out: "The true formation of such hegemony will surely promote the rapid and healthy development of China's heavy commercial vehicle market."
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