How Instrument and Meter Enterprises Launch Network Marketing

In recent years, some instrument and meter companies have successfully established online sales channels through their own exploration. So for network marketing, what standardization and standardization processes can be implemented?

1. Website Construction Redesigning Light Application The construction of a corporate website is a very important part of launching network marketing. However, in fact, most corporate websites do not play their due role in online marketing. This is inseparable from the company’s understanding of website construction. Most companies think that the website is the online facade of the company. The more beautiful the better. Art design, Flash animation, and corporate image have become the most concerned areas of the company. Whether the website meets the needs of network marketing and whether it is convenient for future functions to increase or adjust is not considered. Some website construction service providers also bluntly catered to the company's preferences, exerted great efforts on the form of expression, and increased the cost of website construction. As far as the internal functions and marketing applications were concerned, they did not do a detailed study.

Website construction is to serve the needs of online marketing, this must be clear. Website construction should be designed and applied equally. It is necessary to focus on the company's image display, but also should be clear on the website's network marketing service functions and processes, focusing on product or service display, user interaction, information retrieval, customer experience and other aspects of the construction, making the site more practical and effective.

2. Blindly conduct spam marketing and information dissemination Many companies are at a loss when they face network marketing. Many companies choose to send spam or send information to various BBSs, blogs, and message boards. Although in the short term, enterprises can receive some Internet marketing effects, such as the increase in website traffic and the ability to trade some businesses, but in the long run, the damage done to the company is far greater than the network marketing achieved.

The first is the damage to the corporate image. Spam is deeply disgusted by netizens. The majority of spam emails are purse companies, lack of integrity, poor product quality, and even malicious fraud and illegal products. Once the company associates itself with spam, its image will be greatly discounted by consumers.

Secondly, once companies are accustomed to such low-cost and self-injured internet marketing methods, blindly pursuing malformed network marketing products with low returns and high returns, and lack of a correct understanding of the return on investment, it will be difficult to accept truly healthy and beneficial online marketing. Services and products, missed opportunities for online marketing opportunities and business development.

3, network marketing products to follow the trend to buy a wide range of online marketing products, coupled with salespeople clever, companies in product selection there is a lot of confusion. We can often find a phenomenon, that is, once several companies in an industry use some kind of internet marketing products, other companies in the same industry are buying it.

Many internet marketing service providers have seized the psychology of corporate follow-up buying and comparison, through the industry customer meetings, network marketing products, an industry briefing and other meeting forms, and give full play to the "customer witness" and "turn the introduction" skills, so that enterprises Weakened our judgment, followed other people's choices, or competed and bought blindly. The company wins marketing and provides one-stop online marketing consulting services for enterprises. Practice shows that products that are suitable for their own products are good products; online marketing products that follow suit are often not only not the most suitable ones, but because they are overused, network marketing results are getting worse and worse.

4, using search engine bid products wait and see now Google, Yahoo, Baidu and other search engine bidding products are the mainstream products of network marketing, more and more companies choose search engine bidding products. Most companies do not know that there is maintenance of this matter after purchasing the bidding products, but they just wait for customers to come to the door. After a period of time, it was found that there was still some effect at first, and then the effect became worse and worse.

The reason for this situation is that it has not maintained its competitive products. The effectiveness of search engine bidding consists of many factors, such as the daily consumption budget, the number of keyword words, and the analysis of reports, which directly affect the effectiveness of search engine bidding products.

For example, GoogleAdwords, many people do not understand why Google authorized agents to sell GoogleAdwords products. On the one hand, this is in line with the status quo of channel sales of domestic online marketing products. On the other hand, because of the low level of network application of Chinese companies, Google needs to use the power of channels to do a good job of customer service and improve sales performance. When our companies use competitive products, they should not wait to be treated, but should choose a strong service provider to carry out product maintenance and improve the effectiveness of Internet marketing.

5, online marketing and offline marketing network marketing is part of the overall marketing strategy, is an important means to achieve corporate sales and profitability, the need for online and offline marketing linkage to achieve results. Many companies believe that the Internet is only a medium for companies to promote their products and products through the Internet and to increase brand awareness and corporate image even if they have achieved online marketing. Internet marketing is divided into corporate administration or customer service departments, and marketing departments and network marketing functional departments are in a separate relationship state. This is an incomplete internet marketing awareness. Without the participation of online marketing network marketing is not a real network marketing, it is difficult to achieve the ultimate goal of "marketing" and "sales".

In fact, the role of network marketing is far more than these, for some foreign trade instrument manufacturers may experience deeper. They either use their own website as a platform or make full use of the industry B2B platform and the comprehensive B2B platform to collect sales leads and potential customers, and then link offline and online to finally reach a transaction to create profits for the company.

6. Blind faithful search engine optimization The performance of search engines has a direct impact on the effectiveness of the company's online marketing, and more and more companies are aware of this. Regular search engine optimization can make corporate websites get better search engine rankings. For search bidding, search engine optimization is undoubtedly cheap and has a high return on investment. This makes some companies blindly pursue search engine optimization.

The main task of search engine optimization is to ponder the algorithms and ranking rules of various search engines, and to “renovate” the website to meet the taste of search engines and obtain better ranking results. As the saying goes, it's not enough to blindly believe that search engine optimization is a very dangerous thing. Search engine optimization and cheating are often only one step away. Once they are judged to be cheating, they will not get the optimal optimization results, but will also be punished by search engines.

Moderate optimization can make the site more scientific and efficient. Accurately grasp the "user experience as the center" principle, and strive to improve the user's feelings, is the correct network marketing ideas.

7. Information collection once and for all Information collection is now a popular “Internet marketing method”. A lot of websites have used a collection of software to collect a large amount of web page information from other web sites to enrich their website content. Through this method, the content of the website is quickly enriched, and the number of search engine pages can also be increased rapidly. This can quickly attract visitors and increase traffic, which is a good method for online marketing once and for all. However, it turns out that no successful website comes from information gathering. Successful internet marketing is not so simple.

Although information collection can collect a large amount of required information, the quality of information varies greatly, and most of them are highly repetitive content on the Internet. Search engines do not buy it. For users, there is only one more cloned website, which is not attractive. As for the operation of the website, it has to be down-to-earth, to do fine, original content, to accumulate less, and to train loyal users carefully so as to gradually achieve success.

8. Internet Marketing did not Plan to Start Many companies did not have a clear understanding of online marketing in the beginning. Most business owners or managers, through media campaigns such as newspapers and television, as well as the introduction of friends, or the salesman's agitation, are aware that they should conduct online marketing and expand their business and sales through the Internet. As a result, they immediately arranged for personnel to contact the production website, publish information, and participate in online promotion. The entire network marketing process was launched without planning. Once network marketing had no effect in three months, it failed to declare and lost confidence and interest in online marketing.

As everyone knows, network marketing is a systematic project that involves many aspects. It needs to combine its actual conditions, conduct needs analysis, and formulate a thorough scientific plan in order to achieve success. From the launch of website construction, enterprise information release, to the formulation of promotional budgets, selection of online marketing methods and products, and the arrangement of full-time sales of network marketing, customer service, etc., all work arrangements are in place and perseverance, so that the company's online marketing process can be smooth, so that the final Get the ideal network marketing effect.