As we all know, well-known brands, is an important intangible assets of the enterprise, can bring a lot of profits to the enterprise, it is often unscrupulous businessmen shy of the object. WILO Ville is an internationally recognized brand in the water pump industry with more than 40% of the worldwide market for heat pumps and pumps. Over the years it insisted on quality first, the principle of the supremacy of users, and constantly blaze new trails, self-improvement, created Ville pump 100 years of excellence brand. As a world-class pump boutique, Ville has been well received by consumers praise and favorite. The reputation of Ville Pump is therefore some of the domestic black sheep pump industry "darling", according to Wilo's statistics, the domestic production of counterfeit Ville circulation pump manufacturers as many as a dozen, some of which have been well-established, as well as Some are simple and rough family workshops. They either completely faked, or use a similar trademark Ville opposite the fish, some even fake quality certification mark.
This article only civilian RS pumps commonly used in the shielded pipeline pump, for example, to show their own, to readers a little reveal Li Kui Li be beaten siege of the real situation to alert consumers to beware of fake and shoddy. These counterfeit products not only undermine the market order of the pump industry, but also because of their lack of genuine core technology support, uneven quality, may occur in the process of running overheating, leakage and leakage of unexpected circumstances, even in severe cases Endanger the safety of installers and users.
Pictured above is a genuine Ville RS circulation pump, Figure II is 100% counterfeit goods. In addition to this almost verbose "Ville pump", the market is still in circulation with a variety of Ville pump "twin pump." Figure 3 shows only the center is a genuine Ville authentic, the rest are around it are "Li Gui" Ville pump: a black, blue "sister pump", a Gold60 model "brother pump" (Genuine Ville Gold60 So far have not been sold in the Chinese market), as well as by the similar trademark intentionally misleading the "new Ville pump", "WILE pump", "VILO pump." Drill a look, do not know if readers will think this is a well-organized, enjoyable family of brands yet. As everyone knows these are unwilling, pretending to be famous brand of Li ghost trick. I have also seen the red "Ville pump", have also seen more trademark hit the ball "Ville pump", do not do a picture here. If this "innovation", this perseverance can be used in their own product innovation, brand building, this is not doing things better than doing this perpetrating a fraud?
Figure III
With a large number of fake factories, this is a good opportunity for some unscrupulous sales traders. Imagine you are an ordinary buyer, even if the picture one or two juxtaposed in front of the pump, I am afraid you can not tell the truth. Yang, a consumer in Shenyang, once bought a "German-German" music water cycle pump that claims to be "German technology" and "Sino-German joint venture." This product is a factory in Taizhou. Plumbing master accidentally found in the installation of the power cord and plug are not 3C certification. Mr. Yang found through the "China Certification and Accreditation Administration of China" and "China Quality Certification Center" website found that the product stole the Ville (China) Pump Co., Ltd. 3 C compulsory pump certification mark, quickly re-installed has been installed The pump, and made a complaint to the Shenyang Consumers Association. Although the consumer obtained the indemnity, but in this incident also spent a lot of time and manpower and resources.
Ville pump how to distinguish between true and false For buyers, how to identify true and false has become a problem. Here to home Ville RS shielded pipeline pump, for example, provide readers with several reference.
1. See the trademark Ville pump English registered trademark is "WILO" (pictured below), the Chinese trademark for the "Ville", other trademark letters or text combinations, are not genuine. For example, the trademark "WILE" and the trademark "XinWilo" (Figure 5) are typical attempts to pose as brand names and "free-riding".
2. See the name of the manufacturer Wilo Europe Co., Ltd. currently has only one wholly-owned subsidiary in China, WILO China Ltd., located in Tianzhu Airport Industrial Park, Shunyi District, Beijing. Ville does not have any joint venture in China. She currently has 12 sales offices across the country, for more information, you can visit the Ville official website .
3. Watch packaging Wailing pump durable rugged (relatively speaking, the fake Ville pump packaging quality is much worse, it is easy to damage.
4. See color Ville RS pump control box is black, the whole body of the pump is registered and protected "Ville green" color. If your hands, "Ville pump" is the other colors, it is fake. At the same time, you can also identify the quality of the paint by observing the pump products, authentic color soft, natural, moist) (Figure eight, Figure 10), counterfeit paint quality process is low, color or fresh or dull (Figure IX, Figure 10 one).
5. Observing the number of bolts Genuine Ville pump with two fixing bolts (Figure 12), more than two bolts fixed WILO pump must be counterfeit products (Figure 13)
6. Verify Product Quality Certificates Pump products are compulsory certified products in most countries. For example, pump products sold in China must pass the national 3C certification, the circulation of electromechanical products in the European market must pass CE certification and so on. Major certification bodies generally provide a variety of verification channels: phone verification, e-mail verification, fax verification, online verification. You can give the relevant certification body product certification related information entrusted query, you can also check the certification body's online database directly. For example, to inquire about the GS issued by the TÃœV Rheinland Group, visit the TÃœV Group website , And then select the Chinese language in the upper right corner of the page, the certified products and institutions online inquiry, check the authenticity.
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