Michelin Solution Successfully Helps Transportation Enterprises to Obtain Higher Benefits and Safety

On November 6, 2008, Michelin China Investment Co., Ltd. held a Michelin solution user exchange activity in Beijing. The Michelin Solution was introduced into the Chinese market in 2007 as a mature all-round tire service model. In a year's time, Michelin won the recognition of many large and medium-sized transport companies. Through the provision of high-quality products to the company, satisfactory service helps users to be effective. The reduction of tire, fuel and other costs, so that companies successfully improve operating efficiency, while ensuring a very high security. So far, Michelin is the only tire manufacturer in China's card and passenger car tire market that can provide tires as a whole solution.


Mr. Ke Situ, director of card passenger car tire market and sales of Michelin (China) Investment Co., Ltd., said: “In the increasingly mature and increasingly competitive Chinese transportation market, how can we control operating costs and ensure profitability is placed in every transportation? The challenge for the company is that Michelin is the only brand in the Chinese car and passenger car market that can provide tires as a whole solution, and today we are proud to see that the Michelin solution not only removes tires for users, but also with comprehensive, excellent and efficient services. Purchasing, maintenance and all other tire-related problems have brought about cost savings and considerable economic benefits to the company. In other markets in the world, Michelin solutions have also been recognized by many transport companies, as early as in 1923, Michelin. The solution received the first contract, which was entrusted by the transport company to fully manage the tire business of the team.Today, hundreds of companies worldwide have partnered with Michelin to hand over everything related to the tires to Michelin. , to focus more of the business on more important nuclear Heart business."


In this user interaction, Michelin also invited user representatives from Fulham Logistics. Fulma Logistics is a world-renowned logistics company with operations in major markets such as Asia and Europe. Fulma Logistics entered the Chinese market in 2004 and serves Wal-Mart, IKEA and other world famous brands. With the continuous expansion and upgrading of business operations, in 2007, Verma Logistics decided to select Michelin tires to fully manage its tires and provide advanced solutions to help companies effectively reduce operating costs and improve overall competitiveness. One year after the signing of the contract, Michelin provided users with comprehensive and effective tire management solutions based on the actual situation and needs of users. Michelin stationed professional technical service personnel to the Verma team. Through professional services, the normal tire pressure ratio of the team tires has increased from 39% a year ago to 90%. The reduction in the tire damage rate and the extension of the life cycle directly increase the tire renewal rate to 28%. At the same time, with the help of Michelin, the Fulma Logistics trailer completed further conversions to tubeless tyres. The proportion of tubeless tyres has increased from the previous 37% to the current 63%. Just one year after the start of the program, Michelin successfully helped Fluma Logistics achieve a cost savings of more than 15%. In the next two years, the Michelin solution will further optimize the management of Fuma Logistics in terms of tires, and ultimately achieve a cost savings of 29%.

As an expert in the tire industry, Michelin knows best how to maximize the potential of its tire products. With the Michelin solution, transportation companies can better focus on their core business and let Michelin take full responsibility for its complex work in tire procurement, tire management and more. Reducing the cost of tires, saving fuel consumption, and increasing the level of safety in operations are common goals pursued by transport companies and Michelin solutions.

What is a Michelin solution?

With its unique service model, Michelin Solutions tailors the most suitable tire solutions for large transport companies. For transport companies, the composition of costs includes uncontrollable costs such as staff salaries, road maintenance fees, insurance premiums and controllable costs, including tires, fuel and vehicle maintenance. At present, under the premise of high conventional costs, the rising energy costs have seriously affected the profitability of enterprises, and at the same time, the effective reduction of controllable costs has become the key to the competitiveness of enterprises. The Michelin solution is This demand came into being.

The Michelin solution is different from the ordinary tire products, services and simple products and services in the market. It adopts a brand-new business model. After carefully understanding the customer's fleet situation and business level, Michelin will propose according to the actual needs of the company. Targeted tire management program, comprehensive takeover and all tire-related matters, to maximize the use of tire capital. According to the plan, Michelin promised to provide contracted companies with competitive unit-kilometre costs. The achievement of this goal is mainly due to Michelin's professional experience and efforts in tire products, services and value-added services. Michelin has the largest and most professional technical team in China to ensure that it can provide tailor-made, professional services according to the needs of the team.


With the Michelin solution, customers can focus more on their core business and leave all the tire issues to professional tire partners. This helps them:

1. Reduce tire use costs, including reduced fuel consumption

2. Improve fleet operation efficiency

3. Improve fleet operation safety

Michelin solutions provide tire products, tire services and other value-added services.

Tire products: Michelin will select the appropriate tire products for the team to ensure the best performance and safety.

Tire services: Proper maintenance of vehicles and tires is critical to the operation and safety of the entire fleet. Michelin will provide support to arrange vehicles to Michelin partner dealers for high quality service.

Value-added services: Each customer can enjoy a full range of value-added services tailored to their needs, including professional training, tire file management, cost savings reports, and professional vehicle and service audits.

In China, tires account for about 6% of the total cost of transportation. However, the losses caused by inappropriate selection and use of tires are very worthy of business concern. Tyres can have a variety of conditions during daily use. If they cannot be found and maintained in time, the lifespan and fuel economy of tires will be greatly reduced. In severe cases, the normal use of vehicles will be affected, which will increase maintenance costs and cause economic problems. loss. For example: Incorrect tire pressure can lead to shortened tire life and increased vehicle fuel consumption. In fact, during the transportation process, even checking the work of air pressure is often overlooked.

The Michelin solution is different from the traditional sales in the past. In general, the interests of the team and the tire manufacturers are completely different. Tire manufacturers want to be able to sell more tires, while the team wants to reduce the number of tires used, thereby saving costs. The Michelin solution is a cooperative relationship between Michelin and the large fleet. The purpose is to help the team to implement effective cost management through Michelin's leading expertise in tire products and services, and to improve the company's operating efficiency and overall competitiveness.

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