SAIC Chase 2012 Perfectly Closes


Affected by the macroeconomic environment, the commercial vehicle market as a whole declined this year, but light commercial vehicles have risen against the market. SAIC Datong Bus has achieved initial results in the light commercial vehicle market segment with the quality of international benchmarks. The product distribution has been further improved, and it has also won the reputation of consumers.


Products become the basis for the leap

When SAIC Chase prepared to enter the market, industry experts predicted that more than ten years of astounding light commercial vehicle market will usher in a change in the urbanization process.

In the past year or more since the listing, SAIC Datong has solved the problems of high-end, economical, and professional light commercial vehicles, and has assumed the role of "breaking player." Providing a full range of products for users in different industries, it has won the recognition of users with its professionalism and quickly become the standard setter and technical benchmark in the field of special vehicles. In this regard, SAIC Datong benefits from the complete absorption of British LDV brand intellectual property and has a complete technical reserve. On the other hand, SAIC Datong has rapidly introduced products to the market with its strong six system capabilities and adjusted its product-oriented market orientation. Not only has it created economic value in the commercial fields such as logistics, commuting, and tourism, it has also created social value in social areas such as school buses, multi-functional police vehicles, and medical vehicles.

SAIC Chase created a city logistics vehicle - Pride Express Value Logistics Vehicle. With the advantages of large space, ultra-low fuel consumption and peace of mind after-sales service, the company has increased the standards for the logistics industry while satisfying users' needs. In the school bus area, SAIC Datong launched the guardian star smart security school bus, and launched InteCare Wing-pass full network smart value solution. For the travel industry, the exclusive model of small group travel - business and travel vehicles, has further enriched the SAIC Chase product architecture. Together with Jiangsu Post EMS Express and China-EU RV companies, SAIC Chase demonstrated brand strength in the area of ​​special vehicles.

This year, SAIC Da Chin’s models won a number of honors such as “Urban Multifunctional Logistics Vehicle Recommendation” and “Best Economic Benefit Model Award”. Became the Zhuhai Airshow and other international exhibition conference vehicles.

The channel is a leap path

SAIC Chase has published its brand for nearly two years. Today, users in most areas, including overseas markets, can mention the entire vehicle. SAIC Datong's sales and service network has quickly completed its systematic deployment and formed a global network from scale to system.

In 2012, SAIC Chase completed its marketing network system with SAIC Motor’s complete marketing network advantage. At present, Datong's dealer network and after-sales service network have covered the whole country, and further sinks. All outlets provide strong support for brand development with more flexible regional market sales strategies and more standardized professional service and management teams.

While fully advancing into the domestic market, SAIC Datong actively explores overseas markets and implements an overseas dual-brand strategy to strengthen its brand competitiveness. 102 vehicles were exported to South Africa, contracted with Chilean distributors, and exported to Australia. SAIC Chase established a CKD assembly plant in Southeast Asia, which has been exported to Malaysia, Myanmar and other places in batches, and has quickly completed the task of expanding its overseas markets this year.



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