Slow-controlled release fertilizer-related companies may have to live a "good day." The reporter saw at the 2010 National Sustained Controlled Release Fertilizer Promotion Working Conference held in Linyi, Shandong Province on March 3th. Although it was experienced in 2009, neither the manufacturer nor the fertilizer dealer's face was filled with emotions. The joyous smile also showed full confidence in the prospects of this year.
When the spring plowing was launched throughout the year, Shandong Jinzhengda Group's production base of controlled-release fertilizers was in full swing. The production workshops were full of horsepower and overtime production. The transport fleet also queued up long-distance and delivered high-quality slow-release fertilizers to various parts of the country. . In January, the Jinzhengda Group sold a total of 130,000 tons of fertilizers, and realized sales revenue of 300 million yuan, an increase of 119% and 184% respectively year-on-year, with all indicators hitting the highest level in the same period of history.
In 2009, in the overall downturn of the fertilizer industry and the loss or suspension of production of many compound fertilizer companies, Jin Zhengda realized sales revenue of 4.159 billion yuan, a year-on-year increase of 14.5%.
“This year, the Ministry of Agriculture has intensified the promotion of slow-release fertilizers, expanded the provinces to 20 provinces, and included cash crops in fertilized objects. Our next goal is to achieve sales revenue of 100% within 3 years. 100 million yuan, said Gao Yiwu, vice president of the Jin Zhengda Group.
Controlled-release fertilizers from the initial not being accepted by farmers, to be able to occupy a place in the highly competitive fertilizer market, and the active promotion of related companies are inseparable. Since 2008, Jinzhengda Group has cooperated with the National Agricultural Technology Extension Service Center to promote slow-release fertilizers in five major agricultural provinces of Shandong, Heilongjiang, Hebei, Henan, and Anhui, with a radiation area of ​​2 million mu. In 2009, six provinces including Jiangsu, Shaanxi, Guangxi, Liaoning, Hunan and Fujian were newly added. There were more than 10 new crop types, and the area for radiation promotion reached 4 million mu.
In the demonstration and extension work of the national controlled-release fertilizer, Kim Jong-ta has launched the “Controlled-Release-Fat Fertilizer Popularization Forumâ€, “National Sustained Controlled-Release Fertilizer Demonstration Promotion Milesâ€, and “Controlled Release Fertilizer Wancun Qianxiang Technologyâ€. "Project" and a series of activities. Kim Jong-ta has also made major breakthroughs in technological innovation. In 2009, it was approved by the Ministry of Science and Technology to establish the only National Engineering Technology Research Center for Slow Controlled Release Fertilizers in the field of chemical fertilizers, and the new crop controlled release fertilizer research and development and application projects were completed jointly with Shandong Agricultural University, and won the second national science and technology progress. prize. Kim Jong-ta also advocated and initiated the establishment of a strategic alliance for national technology for controlled slow-release fertilizers, which formed a situation of “actively co-treating key issues, actively seeking common development, and actively promoting cooperationâ€.
The production companies are full of ambition and the fertilizer distributors are even more joyful. Liang Tongbo, manager of Shandong Qingdao Tongbo Agricultural Production Co., Ltd., told reporters that it is very difficult to sell controlled-release fertilizers. After all, it is something new and farmers have to accept it. But now the situation is better every year, and the sales volume is also more than one year. Last year, Liang Tongbo sold more than 1,500 tons of controlled-release fertilizer, which accounted for half of the total fertilizer sales. This year they signed a sales contract for 5000 tons of controlled release fertilizer. "As long as propaganda goes up, there is no problem in realizing a leap from 1,500 tons to 5,000 tons."
Kong Xiangqiu, deputy general manager of Shandong Qufu Agricultural Production Materials Corporation, cited several figures: In the first year, controlled-release fertilizers sold two to three hundred tons, in the second year they sold seven or eight hundred tons, and in the third year they sold more than 1,000 tons. Last year it sold more than 2,000 tons. As the first agricultural company to sell slow-release fertilizers in Qufu City, their sales volume was the largest in the country last year. “Since the promotion of slow-release fertilizers, all secondary agricultural dealers who have bought our controlled-release fertilizers have come to buy them for the second year. As the demand for old customers increases and new customers join in, the snowballs are getting bigger and bigger. I have already begun to taste the sweetness,†said Kong Xiangqiu.
The problem of high price of controlled-release fertilizer has always been the focus of attention of all parties and is also considered to be a stumbling block to its promotion. Kong Xiangqiu did not recognize the high price of controlled-release fertilizer. He said: Controlled-release fertilizer is a few hundred dollars more expensive than conventional fertilizer, but it requires 50 kg of conventional fertilizer for 1 mu of land and 40 kg of slow-release fertilizer for fertilizer, which is better than conventional fertilizer, so The price is not expensive. More and more dealers have changed their understanding before they really let farmers understand the controlled-release fertilizer.
Shi Zhaozeng, general manager of Hebei Jizhou Jishiyu Agricultural Material Co., Ltd., said that despite the sluggish agricultural product market last year, the slow-release fertilizer has brought him business opportunities. Last year alone, the company sold more than 3,000 tons of controlled-release fertilizer, and this year it will take another new level.
Li Rong, head of the Soil Fertilizer Technology Division of the National Agricultural Technology Promotion Center of the Ministry of Agriculture, stated that with the development of soil testing and fertilizer application, the demand for new fertilizer varieties by farmers has become increasingly urgent. Studies have shown that slow-release fertilizers can increase the fertilizer utilization rate by 12% to 35%. According to the National Agricultural Technology Center's trials from 2008 to 2009, its effects in terms of fertilizer production, production increase, and efficiency increase are significant. Compared with farmers' habitual fertilization, slow-release fertilizers increase production on all crops, with an average increase of 10%, and an average increase of 120 yuan per mu, making more and more farmers choose slow-release fertilizers.
However, agribusiness companies that began to taste sweetness also complained to reporters: Due to too many counterfeit and shoddy products, the current market environment is not good. In some areas, there are at least 10 counterfeit products that are advertised as slow-release fertilizers in the agricultural material market. The quality of most varieties does not meet national standards. At present, there are specific industry standards and national standards for slow- and controlled-release fertilizers, but very few people implement them, resulting in a lot of substandard products. The government functional departments should rigorously manage and purify the market so as to be conducive to the sound development of this industry.
When the spring plowing was launched throughout the year, Shandong Jinzhengda Group's production base of controlled-release fertilizers was in full swing. The production workshops were full of horsepower and overtime production. The transport fleet also queued up long-distance and delivered high-quality slow-release fertilizers to various parts of the country. . In January, the Jinzhengda Group sold a total of 130,000 tons of fertilizers, and realized sales revenue of 300 million yuan, an increase of 119% and 184% respectively year-on-year, with all indicators hitting the highest level in the same period of history.
In 2009, in the overall downturn of the fertilizer industry and the loss or suspension of production of many compound fertilizer companies, Jin Zhengda realized sales revenue of 4.159 billion yuan, a year-on-year increase of 14.5%.
“This year, the Ministry of Agriculture has intensified the promotion of slow-release fertilizers, expanded the provinces to 20 provinces, and included cash crops in fertilized objects. Our next goal is to achieve sales revenue of 100% within 3 years. 100 million yuan, said Gao Yiwu, vice president of the Jin Zhengda Group.
Controlled-release fertilizers from the initial not being accepted by farmers, to be able to occupy a place in the highly competitive fertilizer market, and the active promotion of related companies are inseparable. Since 2008, Jinzhengda Group has cooperated with the National Agricultural Technology Extension Service Center to promote slow-release fertilizers in five major agricultural provinces of Shandong, Heilongjiang, Hebei, Henan, and Anhui, with a radiation area of ​​2 million mu. In 2009, six provinces including Jiangsu, Shaanxi, Guangxi, Liaoning, Hunan and Fujian were newly added. There were more than 10 new crop types, and the area for radiation promotion reached 4 million mu.
In the demonstration and extension work of the national controlled-release fertilizer, Kim Jong-ta has launched the “Controlled-Release-Fat Fertilizer Popularization Forumâ€, “National Sustained Controlled-Release Fertilizer Demonstration Promotion Milesâ€, and “Controlled Release Fertilizer Wancun Qianxiang Technologyâ€. "Project" and a series of activities. Kim Jong-ta has also made major breakthroughs in technological innovation. In 2009, it was approved by the Ministry of Science and Technology to establish the only National Engineering Technology Research Center for Slow Controlled Release Fertilizers in the field of chemical fertilizers, and the new crop controlled release fertilizer research and development and application projects were completed jointly with Shandong Agricultural University, and won the second national science and technology progress. prize. Kim Jong-ta also advocated and initiated the establishment of a strategic alliance for national technology for controlled slow-release fertilizers, which formed a situation of “actively co-treating key issues, actively seeking common development, and actively promoting cooperationâ€.
The production companies are full of ambition and the fertilizer distributors are even more joyful. Liang Tongbo, manager of Shandong Qingdao Tongbo Agricultural Production Co., Ltd., told reporters that it is very difficult to sell controlled-release fertilizers. After all, it is something new and farmers have to accept it. But now the situation is better every year, and the sales volume is also more than one year. Last year, Liang Tongbo sold more than 1,500 tons of controlled-release fertilizer, which accounted for half of the total fertilizer sales. This year they signed a sales contract for 5000 tons of controlled release fertilizer. "As long as propaganda goes up, there is no problem in realizing a leap from 1,500 tons to 5,000 tons."
Kong Xiangqiu, deputy general manager of Shandong Qufu Agricultural Production Materials Corporation, cited several figures: In the first year, controlled-release fertilizers sold two to three hundred tons, in the second year they sold seven or eight hundred tons, and in the third year they sold more than 1,000 tons. Last year it sold more than 2,000 tons. As the first agricultural company to sell slow-release fertilizers in Qufu City, their sales volume was the largest in the country last year. “Since the promotion of slow-release fertilizers, all secondary agricultural dealers who have bought our controlled-release fertilizers have come to buy them for the second year. As the demand for old customers increases and new customers join in, the snowballs are getting bigger and bigger. I have already begun to taste the sweetness,†said Kong Xiangqiu.
The problem of high price of controlled-release fertilizer has always been the focus of attention of all parties and is also considered to be a stumbling block to its promotion. Kong Xiangqiu did not recognize the high price of controlled-release fertilizer. He said: Controlled-release fertilizer is a few hundred dollars more expensive than conventional fertilizer, but it requires 50 kg of conventional fertilizer for 1 mu of land and 40 kg of slow-release fertilizer for fertilizer, which is better than conventional fertilizer, so The price is not expensive. More and more dealers have changed their understanding before they really let farmers understand the controlled-release fertilizer.
Shi Zhaozeng, general manager of Hebei Jizhou Jishiyu Agricultural Material Co., Ltd., said that despite the sluggish agricultural product market last year, the slow-release fertilizer has brought him business opportunities. Last year alone, the company sold more than 3,000 tons of controlled-release fertilizer, and this year it will take another new level.
Li Rong, head of the Soil Fertilizer Technology Division of the National Agricultural Technology Promotion Center of the Ministry of Agriculture, stated that with the development of soil testing and fertilizer application, the demand for new fertilizer varieties by farmers has become increasingly urgent. Studies have shown that slow-release fertilizers can increase the fertilizer utilization rate by 12% to 35%. According to the National Agricultural Technology Center's trials from 2008 to 2009, its effects in terms of fertilizer production, production increase, and efficiency increase are significant. Compared with farmers' habitual fertilization, slow-release fertilizers increase production on all crops, with an average increase of 10%, and an average increase of 120 yuan per mu, making more and more farmers choose slow-release fertilizers.
However, agribusiness companies that began to taste sweetness also complained to reporters: Due to too many counterfeit and shoddy products, the current market environment is not good. In some areas, there are at least 10 counterfeit products that are advertised as slow-release fertilizers in the agricultural material market. The quality of most varieties does not meet national standards. At present, there are specific industry standards and national standards for slow- and controlled-release fertilizers, but very few people implement them, resulting in a lot of substandard products. The government functional departments should rigorously manage and purify the market so as to be conducive to the sound development of this industry.
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