·Zhao Jingguang: National IV promotion encounters resistance and declines in performance

Optimistic about the commercial vehicle market prospects Foton Motor's third-quarter earnings report shows that from January to September 2014, the company's net profit was 301 million yuan, down 42.17% year-on-year, and earnings per share was 0.107 yuan. In the first three quarters of Fukuda, its operating income was 25.592 billion yuan, down 1.13% year-on-year.
In this regard, Zhao Jingguang said that the decline in Futian's profits is a problem for the entire commercial vehicle industry, not for Futian itself. This year, the industries associated with trucks, such as steel, coal, real estate, building materials, etc., all showed a downward trend. Therefore, Foton Motor was also affected by the macroeconomic situation, and its performance is now declining. ”
Zhao Jingguang believes that the main reason for the decline in the profit of Futian Automobile in the first three quarters is that the “National IV” emission standard models have encountered serious problems in the market during the promotion. Zhao Jingguang said that after the implementation of the National IV standard, the price of commercial vehicles has increased relatively, but most ordinary people have not accepted it. Therefore, after seeing the increase in prices, it is not a matter of holding money or switching to some small factories that secretly sell such as Guosan or Guoji. Cheaper models. This has led to large companies such as Foton Motor that strictly enforce the National IV emission standards lose their price competitive advantage.
This phenomenon mentioned by Zhao Jingguang is also a common reality in the entire commercial vehicle field in China. According to authoritative data, the production and sales of commercial vehicles in September 2014 were 282,700 and 287,600 respectively, down 19.3% and 16% respectively. From January to September, the production and sales of commercial vehicles were 2,739,700 and 2,854,400, down 5.7% and 6.2% respectively over the same period of the previous year, and the decline was further expanded than the previous 8 months.
"The decline in the commercial vehicle market will be eased after the national IV standard is fully rolled out nationwide next year, and the development prospects of commercial vehicles must also be good," said Zhao Jingguang.
Seizing the first electric electric bus on November 2, Futian Automobile Group delivered 30 pure electric buses to Huairou District of Beijing, providing protection for the citizens of the capital during the APEC meeting. It is expected that there will be 70 pure electric buses in the future. Launched in Huairou District for operation. At the same time, Foton Motor also held a "700 pure electric bus signing ceremony" with the Beijing Public Transport Group.
According to Zhao Jingguang, since the development of new energy vehicles in 2003, Fukuda has accumulated a total of 30,000 vehicles, including passenger cars and passenger cars, which have been put into use in the bus field. There are more than 15,000 vehicles. In Beijing, the number of Futian buss is about 6,000, and the number will reach 8,000 at the end of next year.
Advocating public transport is an important strategy for Futian to promote the development of new energy vehicles. "First of all, because China has a high car ownership, it is necessary to first grasp the main contradiction in solving the deterioration of air quality. The exhaust emissions of a bus are equivalent to 70 cars. Exhaust emissions, so the effect of promoting the bus is more obvious."
Secondly, Zhao Jingguang said that the construction of supporting facilities such as the charging of buses is relatively complete. If the civilian electric vehicles are used first, the social system will not affect the promotion progress. Therefore, large and medium-sized cities should advocate for public transportation first, and Foton Motor also hopes to provide more solutions for its peers in this regard.
Despite this, enterprises are bound to encounter many difficult problems in the promotion of new energy vehicles. Zhao Jingguang believes that there are two main aspects, one is the government subsidy issue, although the central government’s new energy subsidies in the country are very smooth, but There will be different understandings, different interpretations and different countermeasures when the local level subsidies, which has no advantage for non-local auto companies. The second aspect is whether new energy vehicle products have their own advantages in competition, such as price, quality and service.
Zhao Jingguang finally expressed strong confidence in the development of China's new energy vehicles. He said that from now on, China's new energy vehicle promotion will really enter the actual stage. In the past, it was only trial operation and urban pilot, and the promotion was far from enough. Therefore, In the future, the competition of enterprises in the field of new energy vehicles will also be extremely fierce.

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