China's car big group collectively absent Frankfurt Motor Show

Energy-saving and environmental protection car racing Frankfurt Motor Show ———

Today, energy conservation, environmental protection, and new energy have become the consensus of the automotive industry. Today, without participating in the international auto show, the 64th Frankfurt Motor Show, which is being held in Germany, once again uses a new car to interpret the concept of energy conservation. What is different from the past is that the energy-saving or new-energy vehicles released by various auto makers at this auto show have rid themselves of irrational enthusiasm and are replaced by more practical considerations and closer to mass production. However, despite sitting in the world's largest auto market, it is difficult for Chinese automakers to take decent products to participate in this auto Olympics.

■ The German automaker's home-operating performance has won the eye of the two-year-old Frankfurt Motor Show. It has always been the stage for the three major German automakers to take the lead. The automakers at home in this auto show have performed even better. They were exhibited for the first time by automakers. Among the models, 45 are from the German group brand. Among them, the 125-year-old Mercedes-Benz released a concept car F125, in addition to fuel cell as the core of advanced drive technology, its excellent design is also amazing. Many of the brands of Volkswagen, Europe’s largest automaker, have introduced new products, such as the body is only 3.54 meters and the price is less than 10,000 Euros up! This is a model that the general public has launched with the concept of “Everyone can afford it”. Fuel consumption is 4.2-4.7 litres per 100 kilometers, and CO2 emissions are only 79-108 grams per kilometre. It will be available at the end of the year. The innovative BMW world debuted the pure electric BMW i3 concept car and the plug-in hybrid BMW i8 concept car. The biggest hand was Audi, who actually set up a pavilion in the middle of the two pavilions. Its well-designed runway screamed a new car that was released on top of people's heads and made it look attractive.

The luxury niche brand is not unwilling to be lonely. The whole new generation of Porsche 911, which has undergone thorough improvement and upgrading, has been watched by numerous fans on the scene. It can be imagined that when it is debuted in China, it will cause consumer hunger. It is understood that if an order is placed now, consumers are expected to mention the car in July next year. This is the limit speed that Porsche can achieve.

â–  As new energy vehicles are getting closer to mass production at international motor shows in recent years, it seems that no company has released new energy vehicles, but most of them have remained in the enthusiasm and sleek appearance of new energy and can enter immediately. Mass production stage is rare. The highlight of this Frankfurt Motor Show is that new energy vehicles are becoming more practical and rational, and there are more and more models that are close to mass production. Such as the public's e-up! , will be in volume production in 2013, BMW's pure electric BMW i3 concept car will also be put into production in 2013 in Leipzig factory. Dr. Ni Kaiming, President and CEO of Volkswagen China, said in an interview with reporters that due to the high cost of electric vehicles is difficult to popularize, the concept of the public is to reduce costs through hybrid or plug-in hybrid powertrains and push products to the market as soon as possible. In order to allow more consumers to purchase, the cost of new energy vehicles will only be further reduced if they achieve a certain scale of sales, so as to achieve universal access to energy conservation and environmental protection. In addition, as the public insists on bringing the latest technology to China, in 2013, Volkswagen will help its two joint venture factories in China to launch their own electric vehicles.

â–  Weak performance of Chinese manufacturers Although sitting in the world's largest auto market, it is difficult for Chinese auto makers to take decent products to participate in this auto Olympics. FAW, SAIC, Dongfeng and other senior qualified collectives were absent. Newcomers such as Chery, Geely, and BYD were not seen. Although Geely Chairman Li Shufu was interviewed by foreign media at the auto show, he was at Volvo's booth and talked about Volvo's revival.

The important task of interpreting the image of China’s auto will undoubtedly fall on Chang’an Auto, the only Chinese automaker that participated in the exhibition. Unfortunately, somehow, Chang’an Motor did not set up the booth in the area of ​​vehicle companies, but rather it was on the 2nd floor of Hall 6 Occupying a poorly lit site, it is adjacent to the small plaza booth of some parts companies. Because the exhibition stand was divided into two pieces by several pillars instead of being open like other vehicle booths, the exhibition area was very cramped. Its new strategic model C201 stands alone on the stage, with few visitors, and the modern downstairs, Fiat, Ferrari and other brand names on the booth are not the same.

When Chinese auto makers and auto industry associations frequently talk about sales figures and are happy with the constant climb, they may wish to take a look at some of the major auto shows in the world. If one day, the booths of Chinese auto companies can also be seen everywhere. It was also able to stand up to the audience and it was not too late to be happy again.

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