China's commercial vehicle industry is in urgent need of a "great revolution"


A freshly-disclosed green logistics survey revealed that when asked about the understanding of “green logistics,” only 33.7% of respondents believe that this is related to fulfilling the social responsibility of logistics companies.

The author believes that the fairness and authority of this investigation will only worry about the trend of the commercial vehicle market and potential values. Some experts have suggested that logistics companies are simply seeking the immediate survival without regard to the future development, and even overdraft the future development for the sake of survival at the moment. This is really dangerous.

In fact, did we take into account the difficulties of commercial vehicle companies when we made all kinds of changes in demanding commercial vehicle companies? When we appealed to users who could not afford the extra cost of car purchase, how many commercial vehicle companies were in trouble? When we accuse the commercial vehicles of non-compliance, we have considered how many commercial vehicle companies are wronged.

The answer is self-evident: Maybe it has been taken into consideration but it has been ignored. This is because, no matter what part of the commercial vehicle is used, there are too many “grey chains” with Chinese characteristics that are difficult to change. For example, the laws and regulations are more than just orders. For example, the market is doing something wrong. For example, the user's "obsession", such as the company's inability, the fundamental reason is not all parties maliciously shirk responsibility, but out of a certain inertia of thinking, in the so-called "win-win" fantasy together weave a wonderful future. The most direct manifestation of this kind of inertial thinking is that whenever there are unconventional and jurisprudential phenomena, there is always a strange phenomenon of chain-linked retrospective responsibilities. After users, enterprises, and government departments have implemented responsibilities, they find that they cannot be found at all. To the root cause. Under the premise of always justifying, the commercial vehicle industry has leapt forward, sometimes with little grief. It has been very difficult for production and sales to soar.

This directly leads to a more and more powerful commercial vehicle industry, but it is somewhat "strong and dry". Under such inertial thinking that satisfies the basic requirements layer by layer, it is very difficult for the domestic commercial vehicle industry to jump out of its inherent routines. The result of each battle is often a melee, and what follows is the once again confused market reshuffle.

How to change? The author believes that the domestic commercial vehicle industry needs a "Renaissance."

At the end of the 13th century in Italy, the Renaissance campaign criticized the culture and institutions at that time and created public opinion for the establishment of a new system of social institutions. It was hailed as the dividing line between the era of feudalism and capitalism. The Renaissance has given rise to people's courage to completely get rid of traditional concepts and advocate rational thinking. This is a key point. It is on the basis of discarding traditional ideas that Europe has rapidly entered a period of rapid development.

Like the situation faced by the Renaissance, the domestic commercial vehicle industry is also at a critical node. After decades of accumulation, especially since entering the 21st century, it has developed rapidly. The domestic commercial vehicle market has a large amount of possession. Commercial vehicle companies have a wealth of market experience and strong resistance to pressure. However, we must see that there are indeed many uncontrollable “time bombs” in the domestic commercial vehicle market, and the chaotic market and policy environment have brought about more chaotic survival space. This is the commercial vehicle industry must face and seek to solve as soon as possible. The problem.

Equivalent change to a certain extent, qualitative change will be unavoidable, for the domestic commercial vehicle industry, these years of accumulation already need a major transformation, rather than wait passively, it is better to take the initiative to guide, to all parties needs to be unified to the maximum extent, with large The market's perspective on the obstacles to the development path, and the use of a comprehensive attitude to examine the common points of interest in each link, may be the starting point for this ideological reform.
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