Adjacent to Guangdong, Jiangxi Province is affected by the radiation of Guangdong lighting manufacturing base, coupled with the unique domestic market and mineral resources, which has produced a large-scale lighting consumer market. In recent years, the lighting market in Jiangxi Province has risen rapidly. From the original single lighting store to the lighting wholesale city, it has gradually moved to the modern large lighting square. Adjacent to Guangdong, Jiangxi Province is affected by the radiation of Guangdong lighting manufacturing base, coupled with the unique domestic market and mineral resources, which has produced a large-scale lighting consumer market. In recent years, the lighting market in Jiangxi Province has risen rapidly. From the original single lighting store to the lighting wholesale city, it has gradually moved to the modern large lighting square. The Jiangxi provincial government is very important to the local lighting industry, and there are more and more professional lighting cities. Recently, the reporter visited several township markets in Jiangxi Province to visit the county township lighting market in Jiangxi. Ji'an City - Taihe County market competition is cruel, consumer brand awareness enhances city business card: Taihe County is located in the south-central part of Jiangxi Province, connected with Ji'an City, becoming an important area of ​​Jitai Corridor, is the south wing sub-center of the Ji'an City It belongs to Ji'an area and is an important electronic information industry base in the country. It is also the famous hometown of black chicken in the country. There is no professional lighting market in Taihe County, and the arrival of Yuexing Home will likely bring together many brand building materials merchants in the next two years to enhance the local building materials market. At present, the dealers of lamps and lanterns are mainly distributed along the streets along Chengjiang Avenue, Jingsi Road and Guanxi Road. The total number of dealers is about 20, and the number of professional lighting dealers is no more than 10. Among them, Ou Pu, Hua Yi, Hao Hao, Sunshine and other home lighting brands are more eye-catching in the market; in the field of commercial lighting, as the old NVC, Sanxiong Aurora also outstanding performance, the light source is mainly based on Mulinsen, pilot, electrician to Op, Huayi, Lion Shield and Futian performed well. According to Liu Wenzhong, dealer of IKEA Building Materials (Huayi Lighting Store), the company currently deals in Huayi, Sanxiong Aurora and Lions Shield, with a business area of ​​more than 200 square meters, mainly in retail and home decoration, and Huayi lighting brand accounts for the whole store. Half of the sales. All the Huayi lighting products were displayed under the reloading of the second floor this year. Since the distribution of the Huayi brand, annual sales have increased by 20-30%. General Liu said that the changes in Taihe County in these years are relatively large, and the new real estate and old city reconstruction are also constantly expanding, and the market still has considerable potential. With the improvement of people's living standards, most consumers' demands for home decoration have begun to focus on branding, personalization and service. For home decoration, they not only demand exquisite beauty, but also the choice of products tends to quality and brand. Resellers' voices Increase sales and popularity through activities Xie Zhaohuang, general manager of NVC Lighting, told reporters that he is an early batch of NVC lighting. Since 2004, he has been operating NVC lighting and has been focusing on the operation of a brand. Zeng always believed that the county town is small and most of it is an acquaintance business, so word of mouth is very important. In order to enhance market competitiveness, he continued to increase advertising efforts, enhance store image and after-sales service. The 300 square meters exhibition hall displays all of the NVC lighting brand products. Zeng Zong said that due to the impact of the big environment, business has declined. In order to cope with the market's indifference, NVC Lighting has also often carried out group purchase activities with other first-line building materials brands to continuously increase sales and brand awareness through activities. The market reflected well and completed the annual sales task. Huihong Lighting (Oupu Lighting Taihe General Agent) dealer Xiao Hui started to enter the lighting industry in 2001. In 2008, he cooperated with Op Lighting, and accumulated more than ten years of industry experience. With rich experience in operation, Op Lighting is in the minds of consumers in Taihe County, and its brand awareness is also quite high. Op Lighting has two stores in Taihe County, one is the Op Lighting Store and the other is the Opal Integrated Ceiling Store. This year, we added Op Art switch and integrated ceiling, the market feedback is good, the style is novel, the product is complete, and the customer chooses one step in place. Although it is also facing business difficulties as with most distributions, the annual sales of Op Lighting is completed on time every year. The proprietress said. Reporter's Handbook: Although Taihe County is not big, the economy is not developed, but the city is also developing. It can be seen from the building materials storefront along Chengjiang Avenue that the market competition is very large, and most of the well-known first-line building materials brands are gathered. But at the same time, it can also be reflected that Taihe consumers are increasingly pursuing quality and brand, and brand awareness is increasing. Most dealers said that Taihe County is only about 30 minutes drive from downtown Ji'an, and customer diversion has also had a certain impact on business. Although many consumers go to Ji'an to buy lights, consumers who choose to buy branded products in the local area still account for 70% of the county. Cangzhou-Ningdu County investors are constantly pouring in, and the development potential highlights the city card: Ningdu County is located in the southeast of Jiangxi Province and the northern part of Cangzhou City. It is located in the upper reaches of the Gongjiang River. It is a resource and agricultural county and the first batch of 100 ecological demonstrations. One of the counties. The county has a population of more than 800,000 and the economy is relatively developed. Ningdu has a long history and profound cultural heritage. It has enjoyed the reputation of Southern Granary since ancient times. Ningdu County lighting stores are mainly distributed along Dengfeng Avenue, Lingyun Avenue, Cuiwei West Road, Third Ring Road and other streets, with about 30 dealers. Opal Lighting, Huayi Lighting, NVC Lighting, etc. have a good and strong local brand image. At the same time, the brands such as Midea, Aox, Mulinsen, Guanhua, TCL, Foshan Lighting and Haohao are also active. Ningdu County is a consumer county, with a high level of consumption and a strong brand awareness of consumers. However, products with good quality and low price are still the first choice for mass consumption. The voice of the dealer One of the most powerful businesses in Ningdu Huayi Lighting Lighting Ningdu dealer Zheng Dongying, is a dealer with advanced business philosophy, has been taking the brand and high-end routes. Since 2006, Huayi Lighting Lighting Brand has been operating. Up to now, there are 2 Huayi brand stores in Ningxia. Each store has a business area of ​​more than 300 square meters. The decoration grade and market share have entered the top three in the market. Mr. Zheng has devoted himself to the lighting industry for decades and has accumulated rich experience. He has made many successful cases in Ningdu's home improvement, hotel, and catering industries. He was elected as the chairman of the Ningdu County Home Building Materials Decoration Industry Chamber of Commerce and became Ningdu. One of the most powerful businesses, which also gave her a deeper understanding and understanding of the lighting market. When she communicated with Zheng, she told the difficulties faced by the dealers, and shared their experiences in the face of market transformation: First, the brand competition is fierce, and the store image and product display are more distinctive than other brands. An innovative and inviting home lighting experience pavilion. Second, the development of the group, and the building materials brands, home improvement companies jointly do group purchase activities, jointly develop the market, customer resources, publicity resources, team resources sharing, reduce channel costs, increase market share. Third, strengthen team building, improve the quality and ability of team members, and better serve customers. Fourth, continuous advertising, enhance the impact of the brand in the minds of consumers. Advertising is to be a brand, doing activities is to do sales, and doing service is to be a word of mouth. The products with higher price ratio are more popular in the market. Guanhua Lighting Store Ningdu dealer Xie Mansheng has been engaged in the lighting industry since returning to Guangdong. Guan Hua has been in business for more than ten years. After experiencing the booming business of the traditional era, I also felt the difficulties faced by dealers nowadays. Mr. Xie said that the consumers in Ningdu are more savvy. Although the brand awareness has improved, there is still a process for the acceptance of brands and prices. The products with cost performance are more popular in the market. In addition, the impact of e-commerce, this year's logistics fees and raw material prices, plus rent, many dealers are struggling, after a new round of market reshuffle will be more severe. Reporter's Handbook: After visiting the market, Ningdu County's lighting dealers' large business area is about 300 square meters. Whether it is dealers or consumers, brand awareness and consumer concept are generally strong. Building materials brands like to develop and be good at communication. Learning, resource sharing. Ning is a large population county. The city has great potential for development. Investors are constantly pouring in. The real estate industry is booming and will inject new vitality and opportunities into the local building materials market.
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