On April 28, 2011, the Korean ambassador to China Liu Youyi and the president of South Korea’s Hyundai Auto Co., Ltd. Zheng Mengji led a modern delegation from South Korea to Chengdu and officially signed a joint venture contract with Nanjun Automobile Group. The project will be located in Ziyang City, Sichuan Province. It plans to invest 3.6 billion yuan in the first phase. The goal is to build a world-class commercial vehicle production base with international competitiveness and independent research and development capabilities.
This is another major event in the Sichuan auto industry following the reorganization of China National Heavy Duty Truck and Chengdu Trump in October 2010. After years of cultivating the phoenix tree, it finally brought Golden Phoenix to Sichuan, and Sichuan will become a major province in the western China commercial vehicle industry.
Well-known truck manufacturers have entered Sichuan
The old saying goes that it is difficult to get into Sichuan, but in recent years local truck companies in Sichuan have become the scent of domestic and foreign auto companies. In a few short years, domestic and foreign commercial vehicle companies successively cast big bets in Sichuan.
In October 2008, Foton Motor signed the "Strategic Cooperation Framework Agreement" with the People's Government of Deyang City, Sichuan Province. The total investment for the project is 800 million yuan. It plans to build a production company with an annual output of 100,000 light trucks in Deyang.
In early 2010, the FAW Jiefang Qingdao Automobile Factory under FAW Group acquired the original FAW Chengdu Automobile Manufacturing Plant and established the FAW Jiefang Qingdao Automobile Factory Chengdu Branch. After three years of planning, it will reach an annual production capacity of 30,000 cars and realize sales of 4 billion yuan.
In August 2010, the Yunan Light Trucks produced by the Chengdu Universiade Automotive Group formally went offline in Longquanyi District. This was the first light truck launched after the Universiade Auto Group's wholly-owned acquisition and restructuring of a Chengdu auto company. Chengdu Universiade Automobile Group announced the slogan of annual sales of 100,000 light, medium and heavy trucks within five years. On May 8, 2011, the opening ceremony of the Universiade (Chengdu) production base project
In August 2010, China National Heavy Duty Truck and Chengdu Trump entered into a joint venture to establish China National Heavy Duty Truck Group Chengdu Ace Commercial Vehicles Co., Ltd., and the two parties jointly invested 1 billion yuan to build the plant into an annual output of 400,000-500,000 vehicles. Heavy, medium and light , Micro full range of commercial vehicles, with a turnover of 40 billion -50 billion commercial vehicle production base.
Nowadays, South Korea Hyundai, which is very selective with its partners, is also making fun of it. It has signed a cooperation agreement with Sichuan Nanjun to strive to produce and sell 200,000 modern commercial vehicles in 2013. It will produce and sell 400,000 vehicles in 2017 and will produce and sell 700,000 vehicles in 2020.
In addition, some enterprises such as Jianghuai and Huai are also optimistic about the Sichuan market, not only clarifying the task of increasing sales in Sichuan by 25% in 2011, but also actively looking for potential partners.
Adding up the investment goals of each commercial vehicle company in Sichuan, over the next few years, more than 8 billion yuan will be invested into Sichuan's commercial vehicle industry.
Local government actively wears needles
Not only are heavyweight truck companies entering the Sichuan market, but these large companies are starting to be stable, accurate, and ambiguous. It is understood that only about 100 days before and after the signing of the agreement between China's heavy truck and Chengdu Trump; South Korea's Hyundai Group and Sichuan South Jun signed an agreement, but only a few months.
First, the state strictly controls production qualifications. There are many companies that want to build cars. However, qualified shell resources are limited. Shell resources in many regions have already been occupied. However, Sichuan still has a lot of qualified resources.
Second, in terms of the strategic position of the market, Sichuan is a springboard for enterprises to enter the western region. The establishment of a factory in Sichuan can face the entire western region, greatly reducing logistics costs and satisfying the demand of users for economical trucks. Several natural disasters in the western region have exposed the problem of insufficient infrastructure. In the future, there will be a great demand for trucks.
Third, although the production level of Sichuan truck companies is not very high, they have a certain influence and channel resources in the western market, especially in Sichuan.
In addition, the industry giants successively settled down with the special support of the Sichuan government. In order to make the Sichuan automobile industry leap to a new level, the Sichuan Provincial Government actively encourages auto companies to attract foreign investment. The "Sichuan Provincial Automobile Industry Adjustment and Rejuvenation Action Plan (2009-2011)" clearly stated that by 2011, Sichuan will strive to increase the production and sales volume of automobiles in the province to 25%, locally manufacture 300,000 vehicles and achieve sales revenue of 800. Billion; through mergers and acquisitions, 3-4 large-scale manufacturing companies with a production capacity of more than 100,000 cars and over 10 parts and components manufacturing enterprises with sales revenues of over 1 billion yuan have been formed, and an industrial park with a sales revenue of 10 billion yuan has been built. 2-3.
The Sichuan provincial government also has a generous hand in attracting businesses. According to local sources, the Sichuan Qingbaijiang government has allocated 200 acres of land for the heavy truck Ace. The Sichuan Ziyang municipal government has even more land for modern joint ventures.
It is against this background that the signing ceremonies for both Chung Kings and Hyundai Nanjun are led by the government and senior officials from the province are present. The relevant person in charge of Nanjun Automobile told the reporter that the joint venture between Nanchang and Nanchang was the Sichuan Provincial Government and Ziyang Municipal Government. With the introduction of two levels of government departments, Nanjun Automotive executives visited the modern city in early October 2010. After returning to Sichuan, the two parties signed the contract.
Western truck ecology may change
The cargo truck gold phoenix successively landed on the plane trees in Sichuan and will have a great impact on the pattern of the truck market in Sichuan and even western China.
The projects of the Sichuan Industrial Development Plan usually fell to Chongqing in the early days. After the Chongqing Municipality was placed under the Central Government, the Sichuan Automobile Manufacturing Plant (now SAIC Iveco Hongyan) became a joint venture company under the name of SAIC Motor Corporation. Sichuan's local truck companies are very Loose.
Although the original leading companies in Sichuan Province, Ace and Nanjun, have had a place in the industry in recent years, they all started as agricultural vehicles. The technical content of economic trucks is not high, and they are largely based on low prices. . At the same time, these two companies have only developed in recent years, and they are all private enterprises. There is no advantage in terms of production scale, capital, and talent. In general, the Sichuan truck industry is quite weak.
The companies have successively entered Sichuan, which has brought about capital, technology and management experience, can form a cluster effect, attract relevant supporting companies to follow Sichuan, and upgrade the strategic position of Sichuan truck companies. This will not only promote the upgrading of Sichuan trucks, promote the sinking of the western market's marketing network, but also help Sichuan's trucks to leave Sichuan and move toward the country.
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2.Location:2 (One Is Brand New)
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