China National Heavy Truck Semi-annual Report shows that the sharp rise in oil prices, low freight operation, and increasingly stringent industry regulations all have a significant impact on the heavy-duty truck market, making the truck market for blowouts for two consecutive years continue to slump. Especially since the second half of 2010 began a substantial price increase of natural rubber, tire prices have risen, causing heavy cost pressure for heavy truck companies.
In the first half of 2011, China Heavy Duty Trucks sold a total of 61,679 heavy trucks, but the company's gross profit margin continued to decline as raw materials and labor costs such as natural rubber and steel rose. The financial report showed that the gross profit margin of the company's automobile manufacturing sector was 8.91%, a decrease of 2.13%.
In response, the reporter called the domestic heavy truck companies and tire companies to understand the impact of the rise in rubber prices on them.
Synthetic rubber prices rose sharply
Recently, the reporter was informed that the prices of synthetic rubber such as styrene butadiene rubber and butadiene rubber, which are the main raw materials for tires, have risen rapidly. The prices of the tires have approached and surpassed that of natural rubber. After experiencing the price hike of natural rubber at the beginning of the year, tire companies are now facing enormous pressure on the rise in synthetic rubber prices, which poses a new threat to the normal production and operation of tire companies.
The price of synthetic rubber has risen sharply and it has already seriously affected the profitability of tire companies. According to the statistics of China Rubber Industry Association Tire Branch, from January to July 2011, 44 member companies increased their sales revenue by 22.4% year-on-year, and the total profit decreased by 14.2% year-on-year due to the substantial increase in raw material costs.
A survey of some major tire manufacturers showed that the prices of styrene-butadiene rubber and butadiene-butadiene rubber rose sharply from January to July, especially in July. Among them, July purchase price of styrene-butadiene rubber 1502 (non-oil grade) was 32,500 yuan per ton, styrene-butadiene rubber 1712 (oil-filled grade) was 28,900 yuan per ton, and butadiene rubber 9000 purchase price was 33,400 yuan per ton. Compared with the same period of 2010, the price of styrene butadiene rubber has increased nearly 1 times, and the price of butadiene rubber has increased by about 70%. Since August, the price of synthetic rubber has continued to rise, and butadiene rubber has risen to 35,000 yuan per ton.
According to an industry analyst, the price of synthetic rubber has risen sharply. In addition to the recent shortage of raw materials for butadiene, price monopoly and artificial speculation are also important reasons. To this end, tire companies hope that the relevant state departments to take effective measures as soon as possible to suppress the rapid rise in the price of synthetic rubber, making it fall back to normal levels, in order to ensure the normal production and operation of tire companies.
“In June, the import volume of natural rubber was 110,000 tons, which was 4%~5% higher than the same period of 2010; the import volume of synthetic rubber was 100,000 tons, which is about 14% lower than the same period of 2010.†A tire company Relevant sources said that the reduction in imports directly led to the shortage of supply in the market, and the price increase would be a matter of course. It is reported that the average purchase price of synthetic rubber of the company rose by 44.6% over the same period of 2010, and the cost of raw materials increased by 723 million yuan. Among them, the purchase price in July increased by 73.7% year-on-year, the cost increased by 160 million yuan; the purchase cost of synthetic rubber is expected to increase by 1.267 billion yuan.
Cost pressure depends on self-digestion
When prices of raw materials brought troubles to tire companies, they also brought pressure to domestic heavy truck companies. However, heavy truck companies have different ways of digesting cost pressures. Some heavy truck companies have put pressure on the market and some have absorbed it themselves.
“At the beginning of the year, the company predicts that raw materials will rise in price, so it is arranged ahead of schedule.†The head of China National Heavy Duty Truck told reporters that there are two main forms of digestion: First, companies will absorb some cost pressures themselves; Second, they will digest the market. . “In January 2011, the price increase was once, and the increase was 2,000 yuan. In April, the price went up once again, and it rose by 2,500 yuan.†The head of China National Heavy Duty Truck said.
“For the cost pressure brought by tire inflation, we mainly digest it ourselves.†The person in charge of SAIC Iveco Hongyan told reporters that as of now, the cost pressure is still within the controllable range, and has not caused too much to the production and operation of the company. influences.
Dong Zhengming, general manager of Beiben Heavy Duty Truck Sales Co., Ltd., also stated that raw material prices will certainly exert pressure on heavy-duty truck companies, and companies can only digest themselves. “It is possible to implement lean production and compression costs and other methods of control. In fact, every heavy truck company is doing this work.â€
In addition, a heavy truck industry told reporters: "Raw raw material prices will not bring much impact on the company, mainly because the current market downturn, and then encountered raw material prices, heavy truck companies will become powerless."
“Now is the off-season, and there are relatively few heavy truck orders. In this case, once the raw materials rise and rise again, no matter which heavy truck company, it will feel more or less difficult,†said a heavy truck industry insider.
Bad market price impact
"At present, it has not caused much impact. In 2011, the entire market is not good, and the impact will not be so obvious." Sinotruck related person in charge told reporters.
“The market was really sluggish in 2011. Orders in the traditional peak season were lighter than in the off-season, and there was still no sign of recovery in the fourth quarter.†A relevant person in charge of a heavy truck company said that raw material prices may continue to rise, especially for heavy trucks. The raw material cost accounts for a large proportion of the entire vehicle production cost. Therefore, heavy truck companies have full ideological preparations for raw material price increases.
“Since the first half of the year, the operating environment of heavy-duty truck companies has been facing challenges, and the country’s macro-control has tightened. Credit costs have risen and new standards have become more stringent. At the same time, labor costs, raw materials, and energy prices have continued to rise. These are heavy truck sales. The relevant person in charge of a heavy truck company stated that the problem of raw material price increases has occurred frequently in recent years. Not only natural rubber and synthetic rubber, but also steel and other products have risen to varying degrees, resulting in costs. The pressure may be able to digest in the short term, but it is not easy to bear it in the long term.
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