In response to the growing challenges of counterfeit auto parts and unregulated competition in the domestic market, industry experts are calling for a shift in how auto parts are distributed. Huo Yiguang, Chairman of the Chamber of Commerce of the All-China Federation of Automobile and Motorcycle Parts Supplies Industry, emphasized that regular manufacturers must take an active role in the distribution process. "Counterfeit products continue to thrive due to various factors," he said. "To combat this, comprehensive anti-counterfeiting strategies are needed, including the development of a new sales model. Auto parts chain supermarkets are seen as one of the most promising future models."
Li Guofu, General Manager of Tianjin Fu'ao Auto Parts Company, added that with the increasing number of vehicles on the road, the demand for reliable spare parts has outpaced current supply capabilities. "The lack of strong brand management has made it difficult to meet market needs," he explained. "By adopting a supermarket-style model, we can expand our product range, improve efficiency, and better serve consumers."
According to recent reports, the first auto parts chain supermarket is set to open in Tianjin, with the main project expected to be completed by year-end. The initiative will be led by Tianjin FAW Spare Parts Company and Fujia Auto Parts Company, who plan to integrate a large-scale e-commerce platform. This system will include a clustered customer management approach, offering users a one-stop service experience. The goal is to eventually create a nationwide network.
Representatives from the Tianjin Port Free Trade Zone Administrative Committee and the Tianjin Airport Logistics Processing Zone also highlighted the importance of the auto parts industry. "The automotive sector is built on a 'pyramid' structure," they noted. "Without a solid base of parts and components, the entire industry remains unstable. Currently, the domestic auto parts industry suffers from weak support and poor sales performance." They believe that auto parts chain supermarkets represent a modern solution, capable of transforming traditional sales methods through centralized purchasing and streamlined operations.
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