Hammertech uses the concept to achieve the world's largest tire mold maker

Among the top 100 tire manufacturers in the world, 80% are their customers; the average annual growth rate exceeds 50%; the gross profit rate of products is as high as 43.28%; the market demand is strong, and due to the limitation of production capacity, the order of RMB 2-3 billion was pushed out last year. . Under the new normal economic conditions, such achievements can be achieved. Shandong Haomai Technology has surprised the industry.

Hammertech uses the concept to achieve the world's largest tire mold maker
Hammertech uses the concept to achieve the world's largest tire mold maker

Contrary to big steps

Halma Group is the largest and most technologically advanced tire mold manufacturer in the world. It provides products and services to tire companies at home and abroad. The company has customers all over the world. More than 80% of the world's top 100 tire companies are Halma customers. At present, under the economic downturn, in 2014, the company realized operating income of 1.815 billion yuan, compared with 2013, the growth rate reached 54.45%; net profit attributable to the parent company was 502 million yuan, an increase of 50.59%; Product gross margin as high as 43.28%.

It is understood that, at present, Hammer Technology can produce the world's most complex pattern of all-steel radial tire molds, the annual production capacity of 6,000 sets, is the world's largest all-steel mold production line. The project owns the world's most advanced special electric die forming machine for tire molds. It is a national innovation patent. The company's unobstructed power supply is the world's leading technology. In addition to electric spark, the entire production line also has a series of independent research and development of production. Equipment greatly enhances the company's global market competitiveness.

It is precisely because of this unique technological advantage that the Halma Group continues to make great strides while other businesses are frugal to survive the winter of the real economy.

From the perspective of business revenue, the company’s quarterly report in 2015 showed that in the quarter, Halma Technology’s operating income was 460 million yuan, compared with 31 million yuan in the same period of last year. This report period increased by 49.09% over the same period of last year; it was attributable to the shareholders of the listed company. The net profit was 130 million yuan, which was 93.5 million yuan in the same period of last year, an increase of 39.75% over the same period of last year. Total assets for the reporting period was 3.05 billion yuan, compared with 2.9 billion at the end of the previous year, an increase of 4.89% over the same period.

Judging from the company's orders, it showed a "trend of development." Due to limited production capacity and lack of advance orders forecast, in 2014, the company was forced to drop orders of more than 200 million yuan, and the sales department made a lot of apologies. At present, overseas customer orders exceed 50%, and optimistically predict that: in 2015, tire molds will also grow by more than 30%.

From the perspective of equipment and personnel acquisition, in 2014, Halma Group spent a total of 1.47 billion yuan on procurement, which was 1.7 times that of 2013, of which procurement equipment was 380 million yuan, totaling 1,190 sets. This is the largest amount of equipment purchased and the largest amount of equipment ever purchased. In 2014, the number of group applicants reached 13,233, and 5,843 people were enrolled. Among them, 1,084 have bachelor's degree or above, and nearly 1,000 students in vocational colleges provide human resources for the rapid development of the company. In 2015, it plans to recruit 1,000 more people.

From the perspective of corporate taxation, in 2014, Halma Group completed a total output value of 3 billion yuan, a profit of 800 million yuan, a tax payment of 350 million yuan, an export of 170 million US dollars, and an investment of 750 million yuan. The total amount of profits and taxes ranks first in Gaomi City, and Weifang Machinery Industry Corporation ranks third. Qingdao Haomai Chemical Co., Ltd., Kunshan Haomai Co., Ltd. and Tianjin Haomai Co., Ltd. were established, and shares were established. Laiwu was prosperous and heroic. It registered Haomai Thailand and Haomai Heavy Industry in Rizhao. In addition, the molecular companies in India and Hungary are also actively preparing to build.

"Innovation concept" is a perpetual motive for enterprise development

When visiting the Hammer Group's workshops and factories, the reporter noticed a phenomenon where, on the roofs of its workshops and factories, there were slogans everywhere: “encourage innovation, tolerance for failure” and “improvement is innovation”. “All staff innovations continue to innovate and accumulate less and become more qualitative changes”. Zhang Gongyun, Chairman of Haomai Group, introduced and explained his innovative ideas to reporters. He believes that the innovations advocated now should focus on the subtleties, the minor changes should also be innovations, and the Haomai Group should encourage and encourage innovation of all personnel.

At Hammer Group, the atmosphere of innovation can be seen everywhere. Each workshop and office space of the company has innovative proposals to collect exhibition panels. The employees can put forward the idea of ​​innovation and improvement at any time. The workshop innovation improvement commissioner will make evaluations and, based on the needs of the relevant personnel, carry out research. The excellent proposal will be reported to the company for review. After the review, the bonus will be awarded to the employee according to the contribution of the proposal. In the proposal that has not been selected to the company, the workshop will incorporate the performance assessment of the workshop according to the contribution of the proposal.

In addition to innovative ideas, the Hammer Group also uses its equity approach to motivate employees. At the beginning of the launch of Haomai Company, Zhang Gongyun, Chairman of the Board, and three partners jointly contributed the funds. By the year 2000, the company's operating conditions had greatly improved, and the company opened its doors to absorb employees’ shares. On the basis of personal voluntariness and employee appraisal, the number of shareholders reached 46 in the current year, which accounted for 60% of the total number of employees. The employee shareholding mechanism that embodies the concept of “integration of assets and cooperation” was officially established in Halma. As of the end of 2013, there were more than 6,000 employees in the group and nearly a thousand shareholders. At present, the board of directors has formed 35%, management 50%, and grassroots employees 15% of the equity structure.

The junior high school student and migrant worker Wang Qinfeng of the year passed continuous innovation and obtained higher warrants for many years. Now it has become the company's eighth largest shareholder, and its equity value has reached nearly 100 million yuan. Wang Qinfeng also became a national model worker and deputy to the National People's Congress.

Innovation in Haomai becomes "everything can be done, can be done from time to time, everything can be done, everything can be done" thing. The company's "encouraging innovation, tolerance for failure" atmosphere gave everyone the courage to innovate.

Zhang Yunyun said that it is this environment of continuous innovation that has achieved the company’s success today. On June 21 this year, when Guo Shuqing, governor of Shandong Province, came to Gaomi for investigation, he also fully affirmed the practice of "full innovation" and "improvement is innovation" of the Hammer Group.

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