Intel's next-generation Internet of Things market to seize the intelligent wind vane

How far are we from the intelligent era? Perhaps no one can speak clearly. But when you see technology giants like Google, Microsoft, and Intel all stressing the intelligence of devices, you may feel that the arrival of this era may be close at hand.

The Intel Developer Conference (IDF) 2015 was held in San Francisco this week as scheduled. At this major developer-oriented conference, we once again saw Intel’s emphatic emphasis on the smart age of the future.

At Intel’s “hard and painstaking” conference, various smart devices equipped with Intel chipsets and module platforms took turns to demonstrate. Intel CEO Brian Krzanich emphasized on the pitch. All demos on the day will be the first time in real time worldwide. In pursuit of a better “stage effect”, he even personally ventured to do a “human-fat obstacle”: standing on the stage, the BMX stuntman loaded with Intel's capture movement data jumped overhead.

It can be seen that Intel’s intention to bet on the next round of IoT smart device outlets is even more obvious at this year’s conference. Whether it is real-time sensing technology, wearable smart devices or the Internet of Things platform, all of them see this one. The old semiconductor manufacturers are further deepening the layout and layout of the future ecosystem. Through the developer conference, the technology and functions that the Intel platform can provide are also designed to fully stimulate the imagination and creativity of developers and nurture a new intelligent ecosystem.

In the past few years, Intel's constant emphasis on the Internet of Things and smart devices, you can see many of the initial vision, vision, has passed or is through the innovation of Intel's chip computing technology and the joint efforts of the developers of the partners, continuous shaping or even achieved Many of the smart devices presented at this conference were Intel's staged achievements in the new era of intelligence they wanted to promote.

Intel, who is suffering from the painful lesson of losing the mobile wave, is working hard to avoid losing the next wave. However, when the wave of Internet of Things and smart devices arrives, it will still be in doubt whether or not the arrival of smart devices will come. However, fortunately, the two years before us present a profound reflection and initiative to change Intel, rather than an old one. The traditional giants, which make people still have reason to remain optimistic about Intel's future.

Three ideas throughout Intel's new era In the keynote speech of the day's conference, Intel’s chief executive Ke Qiqi outlined the development priorities of Intel in the new era. These three concepts are “induction” ( "Sensification", "smart and connected" and "Extension of you".

First of all, for “induction”, Intel’s emphasis is on the interaction between people and machine equipment. The core of this link is Intel’s Realsense technology. This technology first originated from the gesture-based human-computer interaction platform developed by Intel and is understandable. For the extension of Microsoft XBOX's Kinnect, after several years of development, the application of the technology is not limited to the game field, but is further extended to daily life and even industrial production.

In the keynote speech of the day, Krzyschi demonstrated the capabilities of space engineering for the prototype of a mobile phone equipped with a Realsense camera in cooperation with Google Project Tango. In less than 30 seconds, the device mapped out the environment. Three-dimensional image.

At the following media meeting, Tang Zhenyu, director of Intel’s Perceptual Computing China, participated in the research and development of this project. The device’s camera actively emits infrared light through structured light technology, and the infrared light encounters various obstacles in the environment. Refraction, and then received by the camera on the device to refract light, and through the chip for real-time calculation and analysis, calculate the location of the space.

He believes that the significance of this is that the space axis and the time axis of the equipment are in harmony with human beings. This allows the machine to truly integrate with the world we live in. It is no longer the machine that lives in the digital world. People live in it. In the physical world.

However, when the machine and human world are integrated, more imaginations may be inspired. This part is an important part of Intel's hope that the majority of developers can fill and build.

For the "smart and connected" aspect, Intel showed many devices related to the smart wearable field, smart mirrors that can change the style of clothes, smart chair buckles for baby seats to remind parents, and intelligent vending machines. Behind are all the advantages of Intel's Curie chip module. With its small size and low power consumption, the module is particularly suitable for the "always on" requirement of wearable smart devices.

In terms of "your extension", Intel's vision for the future is more ambitious. This coincides with Tencent founder Ma Huateng's idea that smart devices are extensions of human organs. At the end of the keynote speech, the collective dancing of robot spiders led by Koziqi led the whole event to a climax. Through a series of chipsets and engineering designs, a dozen robot spiders equipped with sophisticated sensors and chips are dancing under the command of Keziqi and dancing with the music on the stage. The amazing computing power and industrial design of Intel chips are amazing. Manufacturing capacity.

What do you want to do? You don't want to miss the next round. Compared to numerous developers' conferences, Intel's developer conference is undoubtedly one of the most live live demos, and the various debuts of cool new devices are overwhelming. Even Even infants and extreme cyclists have become part of Intel's product technology display. Krzyzewski himself has also participated in dangerous presentations in person, enough to see Intel's painstaking efforts at this conference.

In fact, these demonstrations are just a part of Intel's inspiration to inspire developers. The ultimate intention of Intel is to inspire and encourage the development inspiration and enthusiasm of developers through the introduction and display of the developer conference. With chip technology and developer tools, developers can apply their own infinite imagination to reality.

From a series of physical displays at this year's developer conference, it can be seen that Intel’s intentions and determination to bet on the next era of smart devices have become more apparent. According to an insider from Intel, some of the concepts and models that were only at the conceptual stage in previous years have seen real products emerged this year. For example, a smart child seat buckle used to remind infants to be on the car at the conference is one of the concrete examples from the idea of ​​last year to the realization of this year.

Whether or not the smart hardware era will really come or when it will arrive may not be clear to anyone. The above-mentioned Intel insiders told Tencent Technology that Intel even conceived ordinary tables and chairs. In the future, Intel will be labelled as “Intel Inside” and become a smart device. But at least this kind of vision seems to be very far away from now. .

Despite repeated emphasis on the importance of the Internet of Things, the financial report reflected another picture. Since the restructuring of the company last year, Intel’s revenue from the IoT division has been separately listed. In the second quarter of this year’s financial report data, the revenue of the Internet of Things sector was US$559 million, which was a mere increase of less than 4% over the same period of last year. The sector’s revenue accounted for only 4.2% of total revenue, compared with 3.8% last year.

The major revenue of the processor chip giant still comes from the traditional personal computer and server business. The revenue of these two major business departments accounted for 86% of the total revenue, including the customer computing department (including personal computers). In the second quarter, revenues for laptops, tablets, smartphones, etc., exceeded US$7.5 billion, accounting for nearly 60% of total revenue. As the largest customer of Intel, Lenovo, Dell, and HP have contributed nearly half of their revenue to Intel.

Back to Intel’s corporate strategy, Intel proposed providing the best solutions and services for “smart and connected” and emphasized that as more and more devices are connected to the Internet, they are driving fundamental innovations in computing. Intel’s focus is on developing and manufacturing semiconductor chips for PCs and servers, and moving to providing comprehensive platform hardware software solutions and services.

However, from the perspective of financial reports, such changes have not occurred significantly. On the one hand, the industry trend of the Internet of Things has not really taken shape. Although major technology giants have emphasized and are actually promoting the development of the Internet of Things, the acceptance of terminals is still slow. The slow-moving sales of Apple Watch are the latest arguments for those who doubt the prospects of smart devices. In addition, industry standards are far from being formed. When all giant companies are emphasizing openness, they show a disorderly situation. On the other hand, Intel’s own The driving force is still insufficient. Despite its great determination and firm determination, under the requirement of maximizing profits, the growth of traditional businesses, which maintain the largest percentage of revenue, remains the top priority, following Moore’s Law for almost half a century. "It will remain the unchanging rule that will determine Intel's future business for a long time."

Fortunately, Intel's initiative to change the mentality is still, from the conference site Kozy odd "those" to do extremely dangerous display, to his senior vice president of customer computing KirkSkaugen to show the game The performance of the computer and the competition between professional game players and the game show that the semiconductor giant has not become old and rigid. The lesson of missing the turbulence in the mobile era has been profound enough. Now that this giant company with a strong sense of crisis is unwilling to make the same mistakes, at least Intel’s efforts in recent years still make people have reason to maintain confidence in this giant.

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