In recent years, the circulation of domestic auto parts has faced significant challenges, including issues like counterfeiting and unfair low-price competition. To address these problems, industry experts suggest that legitimate manufacturers should take a more active role in the distribution process. According to Huo Yiguang, Chairman of the Chamber of Commerce of the All-China Federation of Automobile and Motorcycle Parts Supplies Industry, counterfeit products continue to thrive due to multiple factors. Therefore, comprehensive anti-counterfeiting strategies are essential, and a new sales model must be introduced. One promising approach is the establishment of auto parts chain supermarkets, which are seen as a potential future development model.
Li Guofu, General Manager of Tianjin Fu'ao Auto Parts Company, highlighted that with the increasing number of vehicles on the road, the demand for spare parts has become unpredictable. Moreover, the lack of effective brand management has made it difficult to meet market expectations. By adopting a supermarket-style operation, companies can not only expand their business scale but also diversify their product offerings, providing customers with greater convenience and choice.
According to recent reports, the first auto parts chain supermarket will soon open in Tianjin, with the main project expected to be completed by year-end. The initiative will be led by Tianjin FAW Spare Parts Company and Fujia Auto Parts Company, who plan to implement a large-scale e-commerce system. They will also establish a clustered customer management system, offering one-stop services to users and gradually expanding into a nationwide network.
Representatives from the Tianjin Port Free Trade Zone Administrative Committee and the Tianjin Airport Logistics Processing Zone emphasized that the automotive industry operates like a pyramid structure, where the success of the entire system depends heavily on the support from the parts and components sector. Currently, the domestic auto parts industry faces challenges such as weak supply chains and poor sales performance. As a new sales model, auto parts chain supermarkets aim to revolutionize traditional distribution methods through centralized procurement, improving efficiency and ensuring better quality control.
This shift marks a significant step forward in the evolution of the auto parts industry, aiming to create a more transparent, reliable, and customer-friendly environment for both businesses and consumers.
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