High-end products need to strive to seize the core competence of independent innovation and break through the commanding heights

[ China Agricultural Machinery Industry News ] Agricultural machinery products are the core driving force of agricultural equipment manufacturing industry, and an important symbol for realizing modern agriculture and industrial upgrading and transformation. Compared with developed countries, China's agricultural machinery products started late, and they have to pursue catching up, surpassing and aiming. They must always regard independent innovation as the core capability of time-changing, adapting and pre-changing, and strive to seize independent innovation and comprehensively break through the commanding heights.

After years of development, agricultural machinery products have become the engine and soul to promote the breakthrough and development of China's agricultural machinery industry transformation. The development practice proves that the core technology of agricultural machinery products cannot be purchased and can only rely on independent innovation. No company in the world will easily transfer key technologies and core technologies, and there are many additional restrictions on the export of products. From the perspective of development law, the development of agricultural machinery products relies on systems and wisdom to promote continuous optimization of resources, continuous improvement of capabilities, and innovation to become the norm. R & D personnel rely on long-term efforts and consumption; It is difficult to continue, and it is necessary to innovate research and development methods, management models, and manufacturing states. Promote good learning, agile thinking, eliminate portals, promote thinking innovation, introduce modern management concepts, establish flexible organizations, and implement process reengineering to lay the foundation for the development of agricultural machinery products.

China's agricultural machinery industry has entered a new stage of development. The realization of agricultural equipment transformation and breakthrough of agricultural machinery products can no longer be achieved by introducing technology and joint venture cooperation. We must face up to the gaps and difficulties, and base ourselves on independent innovation and new strategic points of product innovation strategy. Changing "for my use" as "created by me" and enhancing the ability of independent innovation can consolidate and expand the advantages in the world's forward-looking and strategic agricultural equipment. This is the basis for China's development from a large agricultural machinery manufacturing country to a strong agricultural machinery manufacturing country. way.

In fact, from the perspective of realizing the upgrading of China's agricultural equipment, there are still some constraints in the independent innovation strategy.

First, the pace of development is not fast.

From the perspective of the development environment, the Chinese economy is transforming from the old and new kinetic energy to the critical period of new kinetic energy to accelerate expansion. Agricultural machinery and equipment are developing with information technology as the core of intelligence and manufacturing, and agricultural machinery products are facing new development opportunities. Due to the weak research and development base of domestic agricultural machinery products, the investment in manufacturing resources of enterprises is relatively low, the pattern of collaborative innovation and integration of enterprises has not yet formed, and the pace of development of agricultural machinery products is slow.

Second, the product supply is insufficient.

Constrained by the two-way suppression of manufacturing capacity and market demand, domestic agricultural machinery products have remained at a low level for a long time, with a market share of less than 5%. Among them, large and medium-sized tractors have less than 1% of full power shifting and stepless shifting products. At the same time, compared with more than 7,000 agricultural machinery series products of similar industries in foreign countries, there are still more than 3,000 blank areas.

Third, there is a lack of motivation for corporate investment.

From January to July, the gross profit margin of the agricultural machinery industry was about 5%, and the loss was 11.21%. Some agricultural machinery enterprises had staged development problems. The development of agricultural machinery products requires a large investment in resources. Due to the lack of corresponding returns in the short term, the general investment intention of agricultural machinery enterprises is not high. Insufficient innovation ability has become the "soft spot" for the development of agricultural machinery enterprises. The investment in research and development of enterprises is less than 2%, far lower than the level of multinational companies. Some newly-joined small-scale agricultural machinery enterprises will introduce superior enterprise talents and supply chain resources as shortcuts for their own development. There is basically no R&D investment, and the implementation of assembled manufacturing, the products have no intellectual property rights, which seriously impacts the normal industrial development.

Fourth, the strength of collaborative support is weak.

Agricultural machinery enterprise products "heavy" concept innovation "light" core technology development, industrial infrastructure innovation, key technology accumulation is still insufficient. I am accustomed to the traditional large and complete manufacturing system and lack of resources to think synergistically. There is still a lack of synergy between agricultural machinery enterprises and R&D organizations, agricultural machinery host enterprises and parts enterprises, and there is a lack of target traction and resource pooling among them, resulting in a disconnection of coordinated development. There are still plenty of room for development in key components including agricultural diesel engines, steering axles and electro-hydraulic suspension systems, and sensors for agricultural machinery.

With the steady advancement of modern agriculture, the development of agricultural machinery products has reached a critical moment that cannot be delayed. Historical experience has repeatedly proved that the field of better development of China's agricultural machinery industry relies on independent innovation. Projects that rely on simple plagiarism and copying and want to take "shortcuts" usually develop slowly or even have no results. Even if they succeed, it is difficult to master the core technology. Individual agricultural machinery enterprises have forgotten the value of products, and have used conceptual innovations such as replacement of appearance and small standardization; implementation of “unique” and “breakthrough” and other lack of value-driven strong propaganda; implementation of low-price dumping price wars and other measures are doomed to be difficult In the long run, it will not be accepted by users, and it will face a more difficult situation. Industrial development cannot be ideal and full, and the reality is very skinny. To achieve product breakthroughs, we must optimize the development of resources, synergistically enhance the development capabilities, promote independent innovation of products, and build their own unique, exclusive and scarce technologies.

One is support from many fronts.

Agricultural machinery products have green, energy-saving, environmental protection, and other functions. The comprehensive level of high-quality farming and harvesting mechanization requires the support of agricultural machinery products; to achieve modern agriculture, the development of agricultural machinery products is indispensable and needs to be supported by many parties. It is recommended to effectively innovate the policy support system and promotion mechanism, explore the establishment of a long-term mechanism for the introduction of industrial talents, upgrade of manufacturing capacity, and taxation from the supply side; gradually implement the development of green products for agricultural machinery from the supply side, focusing on industrial trends and end-user needs. Increase power shift, power reversing, continuously variable tractors and their supporting large and medium-sized, compound agricultural machinery and other agricultural machinery purchase subsidies, enhance the competitiveness of agricultural machinery products, meet end-user purchase wishes, support agricultural machinery, green industry fast development of.

The second is the breakthrough in the industry.

The industry cannot be assembled. The development of agricultural machinery products must comprehensively enhance the ability of independent innovation. Agricultural machinery enterprises should keep up with the development trend, accelerate the layout of network, digital and intelligent resources, promote the integration of artificial intelligence and traditional industries, and implement intelligent manufacturing, green manufacturing, and service-oriented manufacturing to build industry leading advantages. Breaking the obstacles to development, further breaking the bottleneck restricting industrial development, starting from the design, research and development to production and management life cycle to break the bottleneck of traditional industry development, building a new industrial ecological chain, continuously optimizing the industrial structure, and improving the efficiency and efficiency of development. By product synergy with customer industry innovation, we use quality products to help customers upgrade their quality. Implementing development, striving to occupy the value chain, and becoming a part of the value chain in the industry chain. Adhering to the direction of industry demand and industrial application, we will actively break through the core technologies of continuously variable large-scale tractors, variable duplex working tools, and vertical axial flow combined harvesting machinery. In the core and key technologies, effective support and innovation, we will comprehensively improve the accuracy and reliability of key components, strengthen the research and development of basic materials, optimize the basic processes such as casting, welding and heat treatment, and consolidate the foundation of industrial development.

The third is innovation in institutional mechanisms.

Give play to the market's resource allocation role, use the live industrial policy well, follow the market rules and the law of enterprise development, build a modern enterprise system around the market main body, revitalize resources, enhance capabilities, and give full play to the enthusiasm, initiative and creativity of all kinds of talents. Highlighting management characteristics and industrial laws, and promoting endogenous and long-term mechanisms with feasibility, measurement and control, and growth, the task measures are targeted and effective. In-depth study of the key and difficult problems in the development of agricultural machinery industry, implementation of innovation-driven development strategy, promotion of industrial transformation and upgrading, from factor-driven to innovation-driven, to build a multi-level, multi-element linkage of industrial innovation ecology. Through the lever of enterprise policy value, the resources will be concentrated to the leading enterprises and the main business of the enterprise, and the innovation and ecology of openness, cooperation, mutual benefit and sharing led by large enterprises will be built, and the synergy and innovation of the host and parts enterprises, R&D organizations and agricultural machinery manufacturing enterprises will be formed. Development pattern. Leading enterprises can leverage innovation and value chain integration ideas to drive innovation and synergy, deepen technical cooperation, optimize R&D and information communication, and coordinate with other innovation units in the cluster. Traditional agricultural machinery enterprises must build a flexible market-oriented operating mechanism and a scientific and effective incentive and restraint mechanism to solve the institutional and institutional obstacles that restrict the release of innovation potential, and build a new growth pole and innovation. Establish measures such as equity incentives and revenue sharing, increase incentives for innovation teams and talents, and resolve the “pain points” in traditional development into the driving force for future development.

The fourth is the cultivation of talents.

Some agricultural machinery enterprises lack the concept of using human resources as the primary resource. The selection of talents lacks the development tools that are synchronized with the market, and fails to make professional skills, innovation ability and performance contribution as the primary choice. To achieve breakthroughs in the agricultural machinery industry, the primary factor is to cultivate human resources in management and technology, optimize development resources, solve development problems, and give the industry unlimited space for expansion. Agricultural machinery enterprises should build a management platform for the introduction, cultivation, use and exit of talents. Implement an international multi-talent talent introduction strategy and build a cross-cultural international talent team. Use the opportunity of global talent flow, establish a talent information database, understand the value orientation of talents, and implement hunting; use the global talent recruitment network to recruit and reserve the talents needed by enterprises, and be competent for the future development competition. Strengthen personnel training, change the age-appropriate phenomenon, establish a basket of evaluation systems such as ability and contribution, continuously improve the quality of talents, expand the talent team, and cultivate composite and innovative talents. Change the business model and implement competition orientation. Encourage innovation, tolerance, support, and promotion, and create a strong atmosphere of fair competition, full of talent, talented people, and sustainable development.

The gentleman's possession is in the body, and it is time to move. What is the disadvantage? In the face of industrial transformation, product survival, and innovation, the agricultural machinery enterprises must have a clear strategic research and strategic design. Through independent innovation and industrial breakthroughs, product upgrades are timely, forceful and continuous, in order to grasp the first-mover advantage of competition and competitive weapon, in the future domestic and international market competition can increase more confidence; in the realization of China's agricultural machinery manufacturing, wisdom The journey of creation and creation can continue to gain more calmness.